CATEGORY: All About Beacon


Tech in Real Estate: 5 top realtors making the best use of Bluetooth beacons

5 Real-estate agencies that made the best use of beacon technology

Despite splurging on conventional advertising methods like radio ads, billboards, and flyers, most businesses miss out on being noticed by the potential buyers. This is why real estate industry has recently picked great interest in beacon technology which successfully enhances their reach. Real estate businesses visualize a sales boost with beacons due to the high […]

Google Nearby to NearBee: How to make the transition

NearBee: Best Google Nearby alternative

Google’s announcement to shut down Nearby has come as a shock to many who were invested in the beacon technology leaving them confused or scrambling for solutions to ensure that their beacons do not go to waste. While Nearby will continue to work till December 6, 2018, we have already launched our solution, NearBee, that […]

5 reasons why your small business needs an app

Small businesses need apps

30% of small businesses fail in their first year. This can be attributed to several reasons such as not offering a unique value proposition, not having a definite revenue model or not having enough capital. But, one of the most overlooked causes is ‘rigidity’. Failure to adapt to new technology and keeping old strategies alive […]

Do you have a brand app? Use NearBee SDK to run proximity marketing campaigns

Use NearBee SDK to run your proximity marketing campaigns

Proximity marketing as a form of marketing has been around for decades but has remained confined to just bringing people to stores. However, with Bluetooth beacons not only can brands bring more people to the store, but also engage with customers inside the store. Related: Using beacons to improve the consumer experience Think of Bluetooth […]

How can small businesses promote NearBee for proximity marketing?

How to promote local NearBee app to local consumers

With Google discontinuing support for Nearby Notifications, the way ahead for proximity marketing is to have an app. In our attempt to step up the beacon game, we introduced NearBee for Android and iOS. This hardware agnostic app scans and detects all beacon notifications at physical locations. The obvious question most proximity marketing enthusiasts are […]

2 Google Nearby alternatives for proximity marketing resellers

3 Google Nearby alternatives for proximity marketing resellers

Google’s announcement to shut down its Nearby service has come as a shock to many. For proximity marketing solution providers who had invested in this because it required no app to be downloaded, this is indeed a major setback. Proximity marketing has always been and continues to strive to be relevant to the end-user. Spinning […]

Google Nearby alternative: Why NearBee is better and superior

Google Nearby alternative: Why NearBee is better and superior

Google Nearby: The journey so far On June 9, 2016, Google announced a new feature called ‘Nearby’ on all Android devices that was intended to lead the end-user to open or download an app and know more about things nearby. The idea was to serve the end-user with hyperlocal and contextual apps and information. So, […]

13 thrilling Halloween and Thanksgiving marketing campaigns with beacons

Thanksgiving marketing campaign ideas and Halloween marketing campaign ideas

The holiday season is just around the corner with Halloween only a week away. Holiday marketing campaign ideas are afoot and we wanted to share some of the best marketing strategies for Halloween and Thanksgiving that businesses can execute with beacon technology. Related: Holiday marketing ideas with beacons: Trends, forecasts, and shopping predictions Last year, […]

Beacons for banks: Banks to re-evaluate marketing strategies for millennials

Beacons in banks

As millennials are projected to surpass baby boomers as the largest generation, they are already dictating the landscape of financial services. Unfortunately, millennials carry the reputation of disliking the practices of big banks. According to a study, 73% of the millennials would instead opt for an offering in financial services from millennial-friendly brands like Google, […]

Hyperlocal marketing with location-based technology: The rise of ‘Near Me’ searches

Hyperlocal marketing and beacons

What is Hyperlocal Marketing? In 2009, hyperlocal marketing became every marketer’s favorite buzzword. Hyperlocal marketing entails extremely targeted campaigns designed to lay emphasis on a particular city or region. The idea behind it is that consumers respond better to marketing campaigns when it holds some relevance to them. That explains the rise in personalized advertisements. […]