CATEGORY: All About Beacon


How can small businesses promote NearBee for proximity marketing?

How to promote local NearBee app to local consumers

With Google discontinuing support for Nearby Notifications, the way ahead for proximity marketing is to have an app. In our attempt to step up the beacon game, we introduced NearBee for Android and iOS. This hardware agnostic app scans and detects all beacon notifications at physical locations. The obvious question most proximity marketing enthusiasts are […]

2 Google Nearby alternatives for proximity marketing resellers

3 Google Nearby alternatives for proximity marketing resellers

Google’s announcement to shut down its Nearby service has come as a shock to many. For proximity marketing solution providers who had invested in this because it required no app to be downloaded, this is indeed a major setback. Proximity marketing has always been and continues to strive to be relevant to the end-user. Spinning […]

Google Nearby alternative: Why NearBee is better and superior

Google Nearby alternative: Why NearBee is better and superior

Google Nearby: The journey so far On June 9, 2016, Google announced a new feature called ‘Nearby’ on all Android devices that was intended to lead the end-user to open or download an app and know more about things nearby. The idea was to serve the end-user with hyperlocal and contextual apps and information. So, […]

13 thrilling Halloween and Thanksgiving marketing campaigns with beacons

Thanksgiving marketing campaign ideas and Halloween marketing campaign ideas

The holiday season is just around the corner with Halloween only a week away. Holiday marketing campaign ideas are afoot and we wanted to share some of the best marketing strategies for Halloween and Thanksgiving that businesses can execute with beacon technology. Related: Holiday marketing ideas with beacons: Trends, forecasts, and shopping predictions Last year, […]

Beacons for banks: Banks to re-evaluate marketing strategies for millennials

Beacons in banks

As millennials are projected to surpass baby boomers as the largest generation, they are already dictating the landscape of financial services. Unfortunately, millennials carry the reputation of disliking the practices of big banks. According to a study, 73% of the millennials would instead opt for an offering in financial services from millennial-friendly brands like Google, […]

Hyperlocal marketing with location-based technology: The rise of ‘Near Me’ searches

Hyperlocal marketing and beacons

What is Hyperlocal Marketing? In 2009, hyperlocal marketing became every marketer’s favorite buzzword. Hyperlocal marketing entails extremely targeted campaigns designed to lay emphasis on a particular city or region. The idea behind it is that consumers respond better to marketing campaigns when it holds some relevance to them. That explains the rise in personalized advertisements. […]

How to succeed as a proximity marketing reseller

Proximity marketing resellers_ Beginners Guide

Bringing proximity marketing as a solution to clients as a proximity marketing reseller can be quite a daunting task. This step-by-step guide will help you cover all the bases, understand what you should focus on and how to manage client expectations. Step #1: Win over clients A potential client who is new to proximity marketing […]

5 interesting iBeacon use-cases that you didn’t know about

Interesting iBeacon Use Cases

iBeacon was merely a concept back in 2013. 5 years later, it has taken over retail stores and large enterprises alike. Since Apple first came out with this technology, the word iBeacon has become somewhat synonymous with a beacon. However, a beacon is merely the piece of Bluetooth equipped physical hardware that allows beacon technology […]

Healthcare technology: 9 ways BLE beacons are transforming healthcare in 2018

Healthcare technology: 9 ways BLE beacons are transforming Healthcare in 2018

Healthcare technology: Bluetooth technology, such as BLE beacons provides healthcare sector with marketing solutions, ways to enhance patient satisfaction and boost hospital efficiency According to the New York Times, more than $3 trillion is being spent annually on healthcare in the United States. It is therefore obvious why some of the biggest names are making […]

5 verticals that are flourishing with beacon technology in 2018

5 verticals that are flourishing with beacon technology

The market for beacon technology is expected to witness 80% growth over 2018-2024. This is mainly attributed to the penetration of smartphones and other smart devices that are Bluetooth equipped. While beacon technology is often linked to retail marketing strategies, there are plenty of other verticals that are enjoying success with BLE beacons. Based on […]