Billboard and OOH advertising have thrived where TV and newspaper ads have failed. 98% of the population sees at least one billboard advertisement every week. 71% of consumers often look at the message on the billboards. Outdoor advertising is still growing (2.9% in 2018) but compare that to Facebook wherein Facebook ads alone reported a […]

Gym marketing coupled with technology such as Bluetooth beacons makes everyday interactions at the gym more enjoyable, engaging and efficient. In the United States, around 45 million adults, i.e., 14% of the population, have a gym membership. However, 80% of the people quit the gym within 5 months. Given the behavior, Planet Fitness, one of […]

  Beacons have proven their worth in a lot of verticals like real estate, retail, hotels among many others. So, can beacons be used in car dealerships as well? Yes. Beacons are revolutionizing the way customers buy cars and engage with salespersons at dealerships. Let’s explore some of the ways beacons have broken the norm. […]

The mobile app has seen a tremendous change in the way users interact with it. Since its inception in 1994, apps have gone through a massive overhaul. There are apps to book flights, measure distances and even help you get fit. Apps, when tied to BLE beacons, can also help retailers drive sales and increase […]

About BLE What is BLE? What does it stand for? BLE stands for Bluetooth Low Energy (Bluetooth LE, and marketed as Bluetooth Smart). BLE is a form of wireless communication designed especially for short-range communication.  BLE is very similar to Wi-Fi in the sense that it allows devices to communicate with each other. However, BLE […]

Think beacons can only be used as a marketing ploy? Think again.  iBeacon and Eddystone beacons use cases have surfaced over the course of the year. From making lives easier to being used as a educational tool, Eddystone beacon and iBeacon have made waves in 2018. 11 iBeacon and Eddystone beacon use cases that you […]

‘Tis the season to be jolly because beacon technology is taking off and you may want to take some inspiration from holiday seasons gone by. NRF reported that sales during November to December was up 5.5% in 2017 from 2016. 66% of consumers shopped because a deal was too good to pass up on. More […]

Anywhere the eye can see, it’s likely to see an ad. Recently, even eggs in a  supermarket were found to be stamped with television show names! Experts estimate that an average person is exposed to over 5,000 ads a day. But let’s be honest – no one wants to be marketed to. Therefore, it becomes […]

1. What is location-based marketing? Location-based services (LBS) use real-time geographical data from a mobile device to provide information, entertainment and security. Location-based marketing (LBM) is one of the location-based services. Location-based marketing is a direct marketing strategy that uses a device’s geo-data to alert the users about the offerings of businesses relevant to their […]

Digital signages are replacing the legacy advertisement channels, such as printed ads by displaying attention-grabbing multimedia content. These large-sized digital signages are currently used to capture the attention of visitors, engage with them in-store by playing relevant videos, and provide information about the product – colour choices, reviews and social media mentions. Not only does […]