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CATEGORY: All About Beacon


Webinar on ‘How to choose the right beacons for your business’ – You are invited!

How-to-choose-the-right-beacons-for-your-business

iBeacon, the most talked about new technology in recent times is all set to change the way people interact with public spaces. Most industries have realized the potential of beacons in enhancing customer experiences, improving business processes, reducing costs, and even driving more revenue. While businesses are eager to try out  this technology, there seems […]

Umbel Feature: Beacons and Big Data: A Powerful Pair for Retail

Umbel Blog Feature Beacons and Big Data

Beacons and Big data are the latest buzzwords everywhere. Is it possible to use these together efficiently ? If yes, then how? And to what effect? We all know about beacons. Every industry vertical right from retail to hotels, museums, theme parks and airports to stadiums etc., is looking to deploy beacons. Businesses are fast realizing […]

New York Meet Up: Beacon primer – Real world challenges in implementing a beacon strategy

new-york-meetup-beacon-primer-real-world-challenges-beacon-strategy-implementation

Want to kickstart your beacon strategy? We’re organizing a meet up in our New York office for those who want to learn the basics of beacons as well as understand the challenges you may face while deploying them in the real world. You will gain practical insights on beacon deployment and management, potential pitfalls and lessons […]

Beekn Feature: Adding iBeacon to Your Mobile Strategy

Beekn Feature: Adding iBeacon to Your Mobile Strategy

According to a recent study by eDigitalResearch, 78% of consumers agreed that they would be happy to receive personalised messages from retailers. As various industry verticals get to grips with the technology behind beacons, consumer opinion indicates that these low-cost pieces of hardware have a huge potential to revolutionise experience across industries. iBeacon technology opens […]

Improving Customer Engagement with Beacons

Improving-customer-engagement-with-beacons

In today’s age of never-ending struggle to boost loyalty and enhance customer engagement, beacons provide businesses with a competitive edge to build more a personal relationship with their customers. Adding on to it, unlike other location based technologies such as Near Field Communication (NFC), which is limited to Android devices and detectable only within a […]

How Beacons can help enhance Customer Engagement

Improving-customer-engagement-with-beacons

In today’s age of never-ending struggle to boost loyalty and enhance customer engagement, beacons provide businesses with a competitive edge to build more a personal relationship with their customers. Adding on to it, unlike other location based technologies such as Near Field Communication (NFC), which is limited to Android devices and detectable only within a […]

How Beacons Let Restaurants Provide Personalized Service to Customers

How-beacons-can-help-restaurants-have-meaningful-interactions-with-their-customers

Given the current times, contactless solutions such as QR Codes and NFC tags will help us get through during and post-pandemic. Restaurants all across the globe are adopting QR Codes for contactless menus, contactless payment, and even contactless deliveries. With the rise in the adoption of mobile devices, there has been a shift in the […]

How Beacons can help enhance Restaurant Dining Experience

How-beacons-can-help-restaurants-have-meaningful-interactions-with-their-customers

Editor’s note: If you are looking to build a beacon experience to delight diners, you need an app. However, if do not have one, you can make use of QR Codes. Contactless menus are at the center of contactless dining. If you want a playbook for making and deploying QR Code menus, check out our […]

How Beacons can help Malls offer Compelling Shopping Experiences

How-malls-can-use-beacons-to-increase-visibility-for-retailers

According to the 2014 Mobile Media Consumption Report by InMobi, mobile commerce has already seen a 15% increase this year, and states that 83% of consumers are planning to involve themselves in mobile commerce in the coming year. With more and more brands coming up with intuitively designed apps and features such as ‘order online’ […]

Webinar on ‘Challenges of deploying Beacons in the Real World’ – You are invited!

Webinar_Beacon_deployment_challenges_Beaconstac_Blog

Beacons are transforming the way businesses interact with consumers. By delivering proximity-based, context-aware messages, beacons enhance customer experience as well as enable businesses to know their customers better. While a lot of big brands have already tasted success with these tiny devices, most businesses are still trying to figure out how to integrate beacons with […]