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CATEGORY: All About Beacon


Webinar on ‘Challenges of deploying Beacons in the Real World’ – You are invited!

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Beacons are transforming the way businesses interact with consumers. By delivering proximity-based, context-aware messages, beacons enhance customer experience as well as enable businesses to know their customers better. While a lot of big brands have already tasted success with these tiny devices, most businesses are still trying to figure out how to integrate beacons with […]

How Beacons can help Brands take their Loyalty Programs to the next level

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Customer loyalty programs are all about keeping your current customers engaged and happy, while keeping a good check on their experience. In fact, according to a recent joint report titled ‘Achieving Big Customer Loyalty in a Small Business World’ by Manta and BIA/Kelsey, 61% of brands reported that repeat customers drive more than half of […]

iBeacon Marketing: 10 Tips for Retailers

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Beacons are essentially ‘GPS for indoors’, which allow for proximity-based personalised notifications and alerts. In retail stores, customers can be prompted according to their location, so that promotion and offers can be targeted with greater precision. It is one of the most exciting technological inventions to hit consumer retail in the last few years, and […]

Marketing with Beacons: 10 Tips to make the most of it

Marketing with iBeacons_10 Tips to make the most of it

Beacons are essentially ‘GPS for indoors’, which allow for proximity-based personalised notifications and alerts. In retail stores, customers can be prompted according to their location, so that promotion and offers can be targeted with greater precision. It is one of the most exciting technological inventions to hit consumer retail in the last few years, and […]

How Event Managers can use Beacons to Transform Live Event Experience

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Beacons are popping up everywhere. Although beacons are popularly considered to be retailer-focused opportunity, of recent this new proximity-detection technology has sparked the imagination of event organizers too. Many of them have already integrated these tiny devices with their mobile strategy to offer their visitors enhanced features such as  exhibitor information, maps, contact exchange, advertising […]

How Beacons can Transform Event Management and Trade Shows

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Beacons have captivated the attention of the tech media world. With the recent deployment of these low-cost devices by retailers such as Macy’s, Apple Stores, and sports venues such as Major League Baseball stadium, Oracle Arena, etc., beacon technology has stimulated the appetite of event marketers too. For years, event organizers have pursued new ways […]

Beacon FAQs: What you need to know

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What is a Beacon? Beacons are low-cost, low-powered transmitters equipped with Bluetooth Low Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart) that can be used to deliver proximity-based, context-aware messages. What is an iBeacon? The terms iBeacon and beacon are often used interchangeably. The main difference is that iBeacon is not a physical […]

BLE Beacon Guide: Beacon Manager app, range, battery life, barriers and more

Beacon FAQs-Everything you need to know

What is a Beacon? Beacons are low-cost, low-powered transmitters equipped with Bluetooth Low Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart) that can be used to deliver proximity-based, context-aware messages. A beacon transmits signals which allow another device to determine its proximity to the broadcaster. In a store, a beacon lets a customer’s […]

How Airlines can use Beacons to Enhance Travel Experience

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The out-of-home, unfamiliar nature of travel has made mobile phone connectivity a must-have for travellers, especially when they need information the most. Beacons, the latest buzz in the industry, have triggered a new wave of initiatives aimed at bringing the vision of a personalized air travel experience closer.These small BLE devices coupled with connected mobile […]

Internet Retailer Feature: 8 lesser-known uses of Beacons for Retailers

Internet-Retailer-Feature:-8-lesser-known-uses-of-Beacons-for-Retailers

Today, beacons are taking the retail industry by storm . These low-cost pieces of hardware have revolutionized the the way the online and offline world connect and interact with each other. More importantly they also provide a unique advantage for brick-and-mortar businesses, by helping them deflect threats from e-commerce-only retailers. While beacon technology is best […]