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CATEGORY: All About Beacon


Internet Retailer Feature: 8 lesser-known uses of Beacons for Retailers

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  Today, beacons are taking the retail industry by storm . These low-cost pieces of hardware have revolutionized the the way the online and offline world connect and interact with each other. More importantly they also provide a unique advantage for brick-and-mortar businesses, by helping them deflect threats from e-commerce-only retailers. While beacon technology is […]

How Hotels can use Beacons to Enhance Guest Experiences

Integration of context into apps is one of the key trends for 2014. How well contextual intelligence is integrated into the app experience, marks the difference between a good versus a great application. For an application, location is one of the most powerful triggers of action. Until now, the technologies available have suffered from three […]

How Stadiums can use Beacons to Enhance Fans’ Experiences

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The power of beacons lies in its ability to connect the real world, the brick-and-mortar world, with the virtual world with a level of granularity that hasn’t existed before.Though the first few beacon applications are largely related to retail, public spaces such as stadiums, theme parks, museums etc, are already tapping into beacon’s micro-location capabilities […]

How Stadiums can use Beacons to Enhance Fans’ Experiences

The power of beacons lies in its ability to connect the real world, the brick-and-mortar world, with the virtual world with a level of granularity that hasn’t existed before.Though the first few beacon applications are largely related to retail, public spaces such as stadiums, theme parks, museums etc, are already tapping into beacon’s micro-location capabilities to deliver specifically […]

How Museums can use Beacons to Enhance Visitor Experiences

Bluetooth Low Energy (BLE) beacons are providing new challenges for mobile app developers and businesses. Over the next couple of weeks, we’ll be taking a look at how various industry verticals such as retail, tourism, etc can use beacon technology to enhance visitor experiences. These tiny devices have been talked about so much that the […]

How Museums can use Beacons to Enhance Visitor Experiences

Bluetooth Low Energy (BLE) beacons are providing new challenges for mobile app developers and businesses. Over the next couple of weeks, we’ll be taking a look at how various industry verticals such as retail, tourism, etc can use beacon technology to enhance customer experiences. These tiny devices have been talked about so much that the […]

Beacons: The Next Frontier for Consumer Engagement Ebook

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Beacons, the low-powered transmitters equipped with Bluetooth Low Energy, that can be used to deliver proximity-based, context-aware messages are all set to revolutionize the way people interact with public spaces. These devices give brands an opportunity to interact with customers not only at a store level but also to target narrowly at an aisle or […]

How Beacons are Poised to take the Brick-and-Mortar Sales by Storm

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With the rapid proliferation of online shopping and mobile purchase research, consumers today are more informed and less inclined to wait for assistance inside your brick and mortar store. This shift in customer experience has motivated retailers to adopt new solutions that supplement their in-store offerings. A number of retailers are looking to implement beacons […]