CATEGORY: Beacon marketing

Insights about beacons marketing, beacon use cases and inspirations for marketers and business owners


iBeacon Marketing: 10 Tips for Retailers

Feature Image_iBeacon Marketing

Beacons are essentially ‘GPS for indoors’, which allow for proximity-based personalised notifications and alerts. In retail stores, customers can be prompted according to their location, so that promotion and offers can be targeted with greater precision. It is one of the most exciting technological inventions to hit consumer retail in the last few years, and […]

Marketing with Beacons: 10 Tips to make the most of it

Marketing with iBeacons_10 Tips to make the most of it

Beacons are essentially ‘GPS for indoors’, which allow for proximity-based personalised notifications and alerts. In retail stores, customers can be prompted according to their location, so that promotion and offers can be targeted with greater precision. It is one of the most exciting technological inventions to hit consumer retail in the last few years, and […]

Beacon FAQs: What you need to know

Feature Image_Beacon FAQs-What you need to know

What is a Beacon? Beacons are low-cost, low-powered transmitters equipped with Bluetooth Low Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart) that can be used to deliver proximity-based, context-aware messages. What is an iBeacon? The terms iBeacon and beacon are often used interchangeably. The main difference is that iBeacon is not a physical […]

BLE Beacon Guide: Beacon Manager app, range, battery life, barriers and more

Beacon FAQs-Everything you need to know

What is a Beacon? Beacons are low-cost, low-powered transmitters equipped with Bluetooth Low Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart) that can be used to deliver proximity-based, context-aware messages. A beacon transmits signals which allow another device to determine its proximity to the broadcaster. In a store, a beacon lets a customer’s […]

Internet Retailer Feature: 8 lesser-known uses of Beacons for Retailers

Internet-Retailer-Feature:-8-lesser-known-uses-of-Beacons-for-Retailers

Today, beacons are taking the retail industry by storm . These low-cost pieces of hardware have revolutionized the the way the online and offline world connect and interact with each other. More importantly they also provide a unique advantage for brick-and-mortar businesses, by helping them deflect threats from e-commerce-only retailers. While beacon technology is best […]

Internet Retailer Feature: 8 lesser-known uses of Beacons for Retailers

Eight-compelling-reasons-why-retailers-should-strongly-look-into-adopting-beacon-technology-in-store

  Today, beacons are taking the retail industry by storm . These low-cost pieces of hardware have revolutionized the the way the online and offline world connect and interact with each other. More importantly they also provide a unique advantage for brick-and-mortar businesses, by helping them deflect threats from e-commerce-only retailers. While beacon technology is […]

How Hotels can use Beacons to Enhance Guest Experiences

Integration of context into apps is one of the key trends for 2014. How well contextual intelligence is integrated into the app experience, marks the difference between a good versus a great application. For an application, location is one of the most powerful triggers of action. Until now, the technologies available have suffered from three […]

Beacons: The Next Frontier for Consumer Engagement Ebook

Beacons Blog-Feature Image

Beacons, the low-powered transmitters equipped with Bluetooth Low Energy, that can be used to deliver proximity-based, context-aware messages are all set to revolutionize the way people interact with public spaces. These devices give brands an opportunity to interact with customers not only at a store level but also to target narrowly at an aisle or […]

Beacons: The Next Frontier for Consumer Engagement Ebook

Beacons-The+Next+Frontier+for+Consumer+Engagement-Feature-Image

Beacons, the low-powered transmitters equipped with Bluetooth Low Energy, that can be used to deliver proximity-based, context-aware messages are all set to revolutionize the way people interact with public spaces. These devices give brands an opportunity to interact with customers not only at a store level but also to target narrowly at an aisle or […]

How Beacons are Poised to take the Brick-and-mortar Sales by Storm

How-beacons-are-poised-to-take-the-brick-and-mortar-store-sales-by-storm

With the rapid proliferation of online shopping and mobile purchase research, consumers today are more informed and less inclined to wait for assistance inside your brick and mortar store. This shift in customer experience has motivated retailers to adopt new solutions that supplement their in-store offerings. Infact, a number of retailers are looking to implement […]