Major brands around the world have achieved phenomenal success by implementing NFC technology in their services. Corporations like Union Pay, Adidas, Japanese Airlines have used it for NFC payments, promotional campaigns, in-store engagement, and more. There is an expected growth in new contactless solutions with NFC technology in retail, healthcare, banking, and financial services.
Published on: June 18, 2020
As the world continues to sail through uncertainty in the newly adopted world, businesses are faced with many challenges – shifting business hours, fluctuating supply chains, and protecting their employees – all while ensuring that the public health is a priority whilst taking these decisions.
Contactless solutions will be the new future in a post-pandemic world. Contactless technologies such as NFC tags and QR Codes are on the rise and will continue to be in existence since it promotes zero-touch.
Published on: May 20, 2020
The global counterfeit market is slowly growing to be hazardous accounting for $1.2 trillion globally.
Luxury brands especially fall prey to it.
NFC is a pathway that gives brands more ways to strengthen the brand, streamline operations, and connect with customers to increase revenue and protect the brand.
Published on: May 13, 2020
Proximity marketing solutions such as NFC tags, beacons, and QR Codes with the aid of IoT have helped brands and businesses of all sizes immensely – to engage customers and to deliver a strong reason to come back. QR Codes vs NFC: What is best for your business? But, how to use NFC to maximize […]
Published on: January 8, 2020
Customer experience, both offline and online, has fast become a top differentiator for businesses of all sizes. According to a Walker report, by 2020, customer experience will overtake price and product as the primary brand differentiator. With that in mind, businesses are drifting towards connecting offline and online experience with technologies such as NFC and […]
Published on: September 19, 2019
In countries like the United States, consumers spend twice as much time on mobile as compared to desktop and laptop With such an inclination towards smartphones and the progress we have made with 5G, consumers are habituated to faster content delivery on smartphones. Businesses should aim to replicate the same mobile behavior in the offline […]
Published on: September 5, 2019
According to Forbes, we can attribute the rise of experiential retail to the large population of millennials preferring experiences over product. With NFC technology being cherished now more than ever, it is only valid that retailers, marketers and other business owners started using NFC to breathe new life into their online & offline marketing efforts. […]
Published on: June 6, 2019
NFC payment systems have managed to marvel the entire world with their ability to provide for fast cashless transactions with just a tap of a smartphone. The number of NFC mobile payment users projected as 166 million for 2018 is proof for the fact that smartphone users absolutely love this quick & easy payment system. […]
Published on: May 21, 2019
Growth of NFC technology NFC technology is all set to grow by leaps and bounds in the upcoming years. Based on Grand View Research reports, the NFC market size is forecasted to reach $47.43 Billion by 2024. NFC tags, NFC chips, NFC stickers & NFC readers are some of the well-known near field communication devices […]
Published on: April 26, 2019
Near Field Communication is taking the marketing world by storm and for a good reason.
Brands with NFC applications have tasted success and gained a rather positive momentum to keep their customers engaged.
These six companies have the most eye-catching ad campaigns of all time. Read to know more.
Published on: March 8, 2019