Near Field Communication is taking the marketing world by storm and for a good reason.

Brands with NFC applications have tasted success and gained a rather positive momentum to keep their customers engaged.

These six companies have the most eye-catching ad campaigns of all time. Read to know more.

Avant-garde marketers realized very early on that NFC, as a technology, has more potential than just initiating cardless payments. Having NFC-enabled products in the store is analogous to having a store assistant waiting on individual customers paving the way for a more personalized shopping experience. Not to mention, the consumer is in charge and can […]

In the era of ‘AI’ and Machine Learning, it seems strange to be talking about a technology that was invented in 2002. But, what started as a corollary to RFID has evolved into a full-fledged technology of its own. What is NFC? NFC or Near Field Communication enables compatible devices to communicate over short ranges. […]