CATEGORY: All About Proximity Marketing


Proximity marketing without an app to engage customers in 2019

Proximity marketing without an app to engage customers in 2019

How to run proximity marketing campaigns without an app 1. NFC and QR codes NFC tags and QR codes have risen in popularity in the last couple of years and are excellent channels to deliver proximity marketing campaigns without an app. NFC-enabled products have made quite a splash this year and give businesses a way […]

Best proximity marketing apps in 2019

Best proximity marketing apps for 2019

Why do we need proximity marketing apps? Proximity marketing apps play a major role in those I-want-to-know, I-want-to-go and I-want-to-buy moments. It’s a powerful way for offline businesses to establish an extended communication channel with consumers and keep them engaged. Also, with the demise of Google’s Nearby Notifications (after 6th Dec 2018), apps are the […]

Tommy Hilfiger launches a new range of Bluetooth Smart-Chip clothing

Tommy Hilfiger Has Launched a Line of Bluetooth Smart-Chip Clothing

The fashion powerhouse, Tommy Hilfiger has launched a new line of clothing implanted with smart Bluetooth chips that link to a mobile brand app, and allow wearers to earn rewards points as they move among different locations. How does this work? Each item under the Xplore collection has an embedded Awear Solutions’ Bluetooth low energy smart tag.  […]

Proximity Marketing in 2019 and the market forecast for 2022

Proximity-based marketing isn’t a new concept. It has been around for decades. Whether it’s giving out flyers in the busiest part of the city or hiring a sign spinner to drive sales, it has always relied on location-based marketing. With the dawn of the World Wide Web, marketers were able to target consumers using their […]

Why Wi-Fi resellers should consider proximity marketing business opportunities

Why Wi-Fi resellers should look into proximity marketing business opportunities

Nine-in-ten urban dwellers use smartphones to get directions. In fact, 80% of the urban population makes use of location functionality at restaurants, 67% at shopping malls and 50% at the gym, to name a few. With this extensive adoption, location-based services have naturally taken off. Among numerous existing location marketing solutions, Wi-Fi marketing has been […]

11 Location-based mobile marketing FAQs you need to know

location-based marketing FAQ's

1. What is location-based marketing? Location-based services (LBS) use real-time geographical data from a mobile device to provide information, entertainment and security. Location-based marketing (LBM) is one of the location-based services. Location-based marketing is a direct marketing strategy that uses a device’s geo-data to alert the users about the offerings of businesses relevant to their […]

Proximity marketing in action at Collingwood’s annual street event

beacon-based Proximity marketing in Collingwood's street event

A street festival is conducted in the Downtown Collingwood every year. The organisers introduced proximity marketing using beacons to this annual art event. Each year’s festival has a different theme. This year’s theme is Collingwood history, and the event is conducted from May 19th to October 6th, 2018. As a part of the decoration, painted […]

AFRC leverages beacons for recruitment

AFRC leverages beacons for recruitment

AFRC (Air Force Reserve Command Recruiting Service) recently launched an interactive Mobile Marketing Platform (MMP) for recruitment. The purpose of this MMP is to increase awareness, drive engagement, & educate candidates about the Air Force Reserve. A unique feature on the MMP is the beacons that send out messages inviting attendees to visit the Air […]

Starbucks edges out Apple Pay

Starbucks edges out Apple Pay

Businesses are creating their own payment apps, which help them to capture valuable data about their users besides easing the payment process. Starbucks is one of those successful businesses. Starbucks has found enormous success in the proximity based mobile payments space. According to eMarketer, 23.4 million people use the Starbucks app to make a purchase […]

Proximity marketing is 16 times more effective than Google Pay per click

Proximity marketing is 16 times more effective than Google Pay per click

Millennials rate personalisation and convenience as keys to a great shopping experience. Shopping platforms are continuously improving their services by enhancing the level of relevance and personalisation using various methods. Beacon-based proximity marketing is one of the most effective methods that has proven to bring effective engagement. The biggest advantage of beacons is contextual marketing. […]