The fashion powerhouse, Tommy Hilfiger has launched a new line of clothing implanted with smart Bluetooth chips that link to a mobile brand app, and allow wearers to earn rewards points as they move among different locations. How does this work? Each item under the Xplore collection has an embedded Awear Solutions’ Bluetooth low energy smart tag.  […]

Proximity-based marketing isn’t a new concept. It has been around for decades. Whether it’s giving out flyers in the busiest part of the city or hiring a sign spinner to drive sales, it has always relied on location-based marketing. With the dawn of the World Wide Web, marketers were able to target consumers using their […]

Nine-in-ten urban dwellers use smartphones to get directions. In fact, 80% of the urban population makes use of location functionality at restaurants, 67% at shopping malls and 50% at the gym, to name a few. With this extensive adoption, location-based services have naturally taken off. Among numerous existing location marketing solutions, Wi-Fi marketing has been […]

1. What is location-based marketing? Location-based services (LBS) use real-time geographical data from a mobile device to provide information, entertainment and security. Location-based marketing (LBM) is one of the location-based services. Location-based marketing is a direct marketing strategy that uses a device’s geo-data to alert the users about the offerings of businesses relevant to their […]

A street festival is conducted in the Downtown Collingwood every year. The organisers introduced proximity marketing using beacons to this annual art event. Each year’s festival has a different theme. This year’s theme is Collingwood history, and the event is conducted from May 19th to October 6th, 2018. As a part of the decoration, painted […]

AFRC (Air Force Reserve Command Recruiting Service) recently launched an interactive Mobile Marketing Platform (MMP) for recruitment. The purpose of this MMP is to increase awareness, drive engagement, & educate candidates about the Air Force Reserve. A unique feature on the MMP is the beacons that send out messages inviting attendees to visit the Air […]

Businesses are creating their own payment apps, which help them to capture valuable data about their users besides easing the payment process. Starbucks is one of those successful businesses. Starbucks has found enormous success in the proximity based mobile payments space. According to eMarketer, 23.4 million people use the Starbucks app to make a purchase […]

Millennials rate personalisation and convenience as keys to a great shopping experience. Shopping platforms are continuously improving their services by enhancing the level of relevance and personalisation using various methods. Beacon-based proximity marketing is one of the most effective methods that has proven to bring effective engagement. The biggest advantage of beacons is contextual marketing. […]

The regional analysis of proximity marketing market by digitaljournal.com reveals that North America will hold majority of proximity marketing market share with high penetration of mobile devices in U.S. and Canada by 2024. The high adoption of proximity marketing tools in retail and healthcare sector is also one of the major reasons for the growth. […]

According to the “Global Proximity Marketing Market Forecast 2025”, the adoption of proximity Marketing is becoming prolific with leading key players like Google Inc., Apple Inc., Microsoft Corporation and Qualcomm Inc. The Market is expected to grow at a CAGR of +30% and surpass USD 25 billion by 2025. The latest technological advancements in Bluetooth […]