CATEGORY: All About Proximity Marketing


11 Location-based mobile marketing FAQs you need to know

location-based marketing FAQ's

1. What is location-based marketing? Location-based services (LBS) use real-time geographical data from a mobile device to provide information, entertainment and security. Location-based marketing (LBM) is one of the location-based services. Location-based marketing is a direct marketing strategy that uses a device’s geo-data to alert the users about the offerings of businesses relevant to their […]

Proximity marketing in action at Collingwood’s annual street event

beacon-based Proximity marketing in Collingwood's street event

A street festival is conducted in the Downtown Collingwood every year. The organisers introduced proximity marketing using beacons to this annual art event. Each year’s festival has a different theme. This year’s theme is Collingwood history, and the event is conducted from May 19th to October 6th, 2018. As a part of the decoration, painted […]

AFRC leverages beacons for recruitment

AFRC leverages beacons for recruitment

AFRC (Air Force Reserve Command Recruiting Service) recently launched an interactive Mobile Marketing Platform (MMP) for recruitment. The purpose of this MMP is to increase awareness, drive engagement, & educate candidates about the Air Force Reserve. A unique feature on the MMP is the beacons that send out messages inviting attendees to visit the Air […]

Starbucks edges out Apple Pay

Starbucks edges out Apple Pay

Businesses are creating their own payment apps, which help them to capture valuable data about their users besides easing the payment process. Starbucks is one of those successful businesses. Starbucks has found enormous success in the proximity based mobile payments space. According to eMarketer, 23.4 million people use the Starbucks app to make a purchase […]

Proximity marketing is 16 times more effective than Google Pay per click

Proximity marketing is 16 times more effective than Google Pay per click

Millennials rate personalisation and convenience as keys to a great shopping experience. Shopping platforms are continuously improving their services by enhancing the level of relevance and personalisation using various methods. Beacon-based proximity marketing is one of the most effective methods that has proven to bring effective engagement. The biggest advantage of beacons is contextual marketing. […]

Proximity marketing regional analysis

Proximity marketing regional analysis

The regional analysis of proximity marketing market by digitaljournal.com reveals that North America will hold majority of proximity marketing market share with high penetration of mobile devices in U.S. and Canada by 2024. The high adoption of proximity marketing tools in retail and healthcare sector is also one of the major reasons for the growth. […]

Proximity Marketing forecast 2025

Proximity Marketing forecast 2025

According to the “Global Proximity Marketing Market Forecast 2025”, the adoption of proximity Marketing is becoming prolific with leading key players like Google Inc., Apple Inc., Microsoft Corporation and Qualcomm Inc. The Market is expected to grow at a CAGR of +30% and surpass USD 25 billion by 2025. The latest technological advancements in Bluetooth […]

How to run a powerful proximity marketing campaign on iOS devices?

How to run a powerful proximity marketing campaign on iOS devices

According to a recent survey by Statcounter in December 2017, 19.91% of the mobile market is occupied by iOS devices. For the last few years, sending proximity marketing campaigns to iOS was a breeze – Chrome browser scanned for beacon signals and displayed the notification on the device as soon as it detected a beacon […]

Bluetooth beacons vs WiFi vs NFC : Where is the IoT market headed in 2018?

WiFi vs Bluetooth beacons vs NFC

A comprehensive comparison of all proximity marketing solutions (PART – 2) Digitization is rapidly bridging the gap between the physical and digital retail experience to enhance the customer in-store experience. Business owners and marketers have adopted technologies in interesting ways. Based on their experiences, we have curated a comprehensive comparison of all proximity marketing solutions. […]

Do QR codes and RFID measure up to powerful Bluetooth beacons for retail?

Do QR codes and RFID measure up to powerful Bluetooth beacons for retail?

A comprehensive comparison of all proximity marketing solutions for retail (PART – 1) Since the 1960s, E. Jerome McCarthy’s concept of the “Four P’s of Marketing,” – using Product, Price, Promotion and Placement as the primary pillars of marketing strategy has served various businesses. And although the four P’s have gone through various iterations over […]