All About Proximity Marketing |

CATEGORY: All About Proximity Marketing

What is Proximity Marketing and How does it Work?

UPDATE: Now you can set up beacon marketing without investing in your own app Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications. It provides outstanding results for businesses in combination with the right advertising strategies and tools. Over the past year, […]

Devika Girish
Published on: January 6, 2015

Wi-Fi vs Bluetooth Low Energy (iBeacon) Technology

The-basic-differences-between-Wi-Fi-and-Bluetooth-Low-Energy-(iBeacon)-Technology-and-how-they-fit-in-together

Indoor location technology has created a lot of buzz by opening up a realm of opportunities for businesses and consumers to communicate with each other and with things around them. A year back, retailers were busy trying to leverage Wi-Fi to gain insights on consumer behaviour in great detail. The recent widespread adoption of iBeacon […]

Devika Girish
Published on: November 3, 2014

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