CATEGORY: All About Proximity Marketing


Will Beacons Replace RFID?

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About a decade ago, it was almost impossible to find a tech analyst who wasn’t predicting that radio-frequency identification (RFID) would soon change the world. While RFID eventually became a useful tool in retail, logistics, healthcare and a handful of other enterprise sectors, the technology failed to grab the spotlight as expected. However with the […]

RFID vs iBeacon (BLE) Technology

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More than a decade ago, Linda Dillman, then CIO of Walmart shook the retail world with a bold plan to change the state of its supply chain by employing radio-frequency identification (RFID) tags. While the plan bombed, RFID eventually went on to become a useful tool in retail, logistics, healthcare and a handful of other […]

Beacons vs Geofencing: Which Location-Aware Technology Should Your Business Use?

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According to a recent report by Markets and Markets, location-based services are forecasted to grow from $8.12 billion in 2014 to $39.87 billion in 2019, at a compound annual growth rate (CAGR) of 37.5 percent. Not surprising, given how location-aware technologies currently play a critical role in reinventing the mobile advertising, and app development industry. […]

iBeacon vs NFC vs GPS: Which Indoor Location Technology will your Business Benefit from?

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Of late, indoor location technology has grown over and beyond its outdoor counterpart. In fact, it currently plays a critical role in reinventing the mobile advertising, and app development industry. So much so that, it has now paved the way for a number of location-based , be it enhanced customer engagement, improved navigation or risk […]

[Webinar Slides] Leveraging Beacons, Wi-Fi and Geo-fencing to achieve maximum ROI

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Did you know that smartphone-generated coupons increase shoppers’ unplanned spending by 16%? And that more than 50% of purchases within a store are unplanned? These and many more such interesting stats were shared in our recent webinar on “Leveraging Beacons, Wi-Fi and Geo-fencing to achieve maximum ROI” In the webinar, Prof. Anindya Ghose, Professor of Marketing […]

[Webinar] Leveraging Beacons, Wi-Fi and Geo-fencing to achieve maximum ROI – Location-based mobile advertising lessons for Retailers

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With today’s ever connected customers always searching for that ‘nearest’ restaurant or a shopping outlet while on the move, location-based mobile advertising does seem to be the first thing retailers should invest on this year. If you’re wondering about the ROI of location-based mobile advertising in retail and why you should invest in iBeacon technology […]

[Webinar] Leveraging Beacons, Wi-Fi and Geo-fencing to achieve maximum ROI – Location-based mobile advertising lessons for Retailers

Feature Image_Webinar on Location-based advertising

With today’s ever connected customers always searching for that ‘nearest’ restaurant or a shopping outlet while on the move, location-based mobile advertising does seem to be the first thing retailers should invest on this year. If you’re wondering about the ROI of location-based mobile advertising in retail and why you should invest in iBeacon technology […]

4 Tips to Kickstart your Proximity Marketing Campaign

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At the recent ‘Mobile Outlook 2015: Up, Down or Flat?’ webinar, industry experts strongly agreed that marketing strategies will beat out tactics for marketers in 2015. Experts also gave confident nods to the fact that the key to successful mobile executions lies in knowing your audience and gaining deep insights into their behavior. This is […]

What is Proximity Marketing and How does it Work?

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UPDATE:  Now you can set up beacon marketing without investing in your own app  Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications. Over the past year, we have seen a number of brands ranging from casinos to theme parks, opt-in […]

Wi-Fi vs Bluetooth Low Energy (iBeacon) Technology

The-basic-differences-between-Wi-Fi-and-Bluetooth-Low-Energy-(iBeacon)-Technology-and-how-they-fit-in-together

Indoor location technology has created a lot of buzz by opening up a realm of opportunities for businesses and consumers to communicate with each other and with things around them. A year back, retailers were busy trying to leverage Wi-Fi to gain insights on consumer behaviour in great detail. The recent widespread adoption of iBeacon […]