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CATEGORY: All About Proximity Marketing


[Webinar] Leveraging Beacons, Wi-Fi and Geo-fencing to achieve maximum ROI – Location-based mobile advertising lessons for Retailers

Feature Image_Webinar on Location-based advertising

With today’s ever connected customers always searching for that ‘nearest’ restaurant or a shopping outlet while on the move, location-based mobile advertising does seem to be the first thing retailers should invest on this year. If you’re wondering about the ROI of location-based mobile advertising in retail and why you should invest in iBeacon technology […]

[Webinar] Leveraging Beacons, Wi-Fi and Geo-fencing to achieve maximum ROI – Location-based mobile advertising lessons for Retailers

Feature Image_Webinar on Location-based advertising

With today’s ever connected customers always searching for that ‘nearest’ restaurant or a shopping outlet while on the move, location-based mobile advertising does seem to be the first thing retailers should invest on this year. If you’re wondering about the ROI of location-based mobile advertising in retail and why you should invest in iBeacon technology […]

4 Tips to Kickstart your Proximity Marketing Campaign

Getting-started-with-proximity-marketing

At the recent ‘Mobile Outlook 2015: Up, Down or Flat?’ webinar, industry experts strongly agreed that marketing strategies will beat out tactics for marketers in 2015. Experts also gave confident nods to the fact that the key to successful mobile executions lies in knowing your audience and gaining deep insights into their behavior. This is […]

What is Proximity Marketing and How does it Work?

How-proximity-marketing-works

UPDATE:  Now you can set up beacon marketing without investing in your own app  Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications. It provides outstanding results for businesses in combination with the right advertising strategies and tools. Over the past year, […]

Wi-Fi vs Bluetooth Low Energy (iBeacon) Technology

The-basic-differences-between-Wi-Fi-and-Bluetooth-Low-Energy-(iBeacon)-Technology-and-how-they-fit-in-together

Indoor location technology has created a lot of buzz by opening up a realm of opportunities for businesses and consumers to communicate with each other and with things around them. A year back, retailers were busy trying to leverage Wi-Fi to gain insights on consumer behaviour in great detail. The recent widespread adoption of iBeacon […]