CATEGORY: All About Proximity Marketing

What is Proximity Marketing and How does it Work?


UPDATE:  Now you can set up beacon marketing without investing in your own app  Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications. Over the past year, we have seen a number of brands ranging from casinos to theme parks, opt-in […]

Wi-Fi vs Bluetooth Low Energy (iBeacon) Technology


Indoor location technology has created a lot of buzz by opening up a realm of opportunities for businesses and consumers to communicate with each other and with things around them. A year back, retailers were busy trying to leverage Wi-Fi to gain insights on consumer behaviour in great detail. The recent widespread adoption of iBeacon […]