CATEGORY: App-less proximity marketing

Using technologies like NFC and QR codes to implement proximity marketing campaigns without an app.


App Clips in iOS 14 Helps you Use an App Without Downloading it Via QR Code or an NFC Tag

App clips in iOS 14 - Use apps without downloading via QR Code or NFC

Apple previewed iOS 14 to be released this fall, but the most powerful announcement was ‘App Clips,’ where users can access parts of an app without having to download it or navigate the entire app via QR Code or an NFC tag.

Where Is Mobile eCommerce Headed In The Next Two Years

Smartphones are almost ubiquitous in the US. Seventy-seven percent of Americans own a smartphone and 79% of smartphone users have made a purchase with their phone in the last year. If that sounds like old news, that’s because it is. Online retailers are well aware of the importance of online eCommerce. But as technology and […]

Proximity marketing without an app to engage customers in 2019

Proximity marketing without an app to engage customers in 2019

How to run proximity marketing campaigns without an app 1. NFC and QR codes NFC tags and QR codes have risen in popularity in the last couple of years and are excellent channels to deliver proximity marketing campaigns without an app. NFC-enabled products have made quite a splash this year and give businesses a way […]

How to run a proximity marketing campaign without an app

UPDATE: Nearby Notifications will no longer be supported on Android smartphones after December 6 2018. Please read this blog post to understand how you can continue running proximity marketing campaigns through beacons. Very few in-store technologies have seen the kind of success that beacons have – 75% of the top 20 retailers in the U.S. […]