Apple previewed iOS 14 to be released this fall, but the most powerful announcement was ‘App Clips,’ where users can access parts of an app without having to download it or navigate the entire app via QR Code or an NFC tag.
Published on: July 21, 2020
Smartphones are almost ubiquitous in the US. Seventy-seven percent of Americans own a smartphone and 79% of smartphone users have made a purchase with their phone in the last year. If that sounds like old news, that’s because it is. Online retailers are well aware of the importance of online eCommerce. But as technology and […]
Published on: November 1, 2019
How to run proximity marketing campaigns without an app 1. NFC and QR codes NFC tags and QR codes have risen in popularity in the last couple of years and are excellent channels to deliver proximity marketing campaigns without an app. NFC-enabled products have made quite a splash this year and give businesses a way […]
Published on: November 29, 2018
UPDATE: Nearby Notifications will no longer be supported on Android smartphones after December 6 2018. Please read this blog post to understand how you can continue running proximity marketing campaigns through beacons. Very few in-store technologies have seen the kind of success that beacons have – 75% of the top 20 retailers in the U.S. […]
Published on: January 11, 2018