CATEGORY: Proximity marketing


7 Unique Ways to Engage Customers

With more prominent firms like Uber witnessing steep losses in the post COVID-19 phase, it is important to understand how to engage with customers to keep the momentum going. Read this blog post to understand 7 strategies to engage with customers.

How Will Covid-19 Affect Location-Based Marketing?

How location-based marketing can see a surge due to changing consumer habits during and post the pandemic.

4 Ways to Boost Mobile Marketing for Real Estate

A number of realtors of all sizes have already leveraged the technology of QR Codes, beacons, NFC tags, and geofencing in real estate such as Coldwell Banker, RE/Max, and JLL amongst others as their mobile marketing strategy. These real estate companies have not only tasted immense success but, also, achieved a high ROI with customer retention.

3 Simple Ways to Get More Leads From Your Website

Simple ways to generate leads from your website

When you began your business, one of the first things you probably heard was, “You need a website.” And for good reason. A website is the spine of any eCommerce business: the central point that holds everything else together. Consequently, it’s also one of the first places to look at if you’re looking to increase […]

Retail 101: How to create a smart retail store

Smart Retail Stores

We’ve all heard the saying – “old is gold”.  When it comes to the functionality of age-old brick-and-mortar stores, this does not hold good anymore.  Not in 2019.  Brands like Barnes & Noble, Barneys, and Toys R Us died because they didn’t embrace technology due to lack of expertise on consumer behavior, ineffective communication and […]

iOS 13 updates: Bluetooth + QR Code Scanner + NFC Tag

iOS 13 updates: Bluetooth Changes + QR Code Scanning

iOS 13 is tailor-made to protect the consumer’s privacy seamlessly allowing the consumer to choose permission for apps to access to their location. The new operating system protects the user’s privacy, location status and more in a rather cumulative manner. With the new iOS 13 beta launch, the user’s privacy has been further safeguarded, QR […]

QR Codes, NFC Tags, and Beacons for sports stadiums

Smart Sports Stadiums

The ancient Greeks built the world’s first stadium in the 8th century. It was a giant-U structure with single tracks and sand stands for the audience. However, it was the center of attraction in Olympia for ages.  Much has changed since that day; the simple tracks have transformed into well-designed mega-structures. The largest surviving greek […]

31 Psychology-backed lead generation strategies for real estate

Psychology-backed lead generation strategies for real estate

The past year witnessed that around 36% of home purchasers were millennials. With millennials taking the real-estate industry by storm through their consistently increasing purchases, it’s time for realtors to up their lead generation game and grab as many leads as possible. While some of the older lead generation techniques still hold their ground, the […]

Top retail marketing strategies in 2019

top_retail_marketing_strategies_in_2019

To make it in retail, the mantra for success was – Location, Location, Location. Not anymore, though. 2018 saw major big-box retailers like Toys R Us, Bon-Ton closing down and others like Macy’s, Sears and J.C. Penney closing some of their major stores. The culprit? E-commerce that has brought on the ‘retail apocalypse.’ But, the […]

BLE beacons, QR codes and NFC – A unified approach to boost millennial engagement

2018 was the banner year for proximity marketing solutions like Bluetooth beacons and QR codes. While Tommy Hilfiger experimented with Bluetooth-tagged clothing, small business retailers used beacons to design experiences similar to Amazon Go. Not just that, Snapchat launched QR based Snapcodes, and Instagram, Amazon, and Google caught up. Clearly, as 2018 has come to […]