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CATEGORY: Proximity marketing


How to Use Location-Based Mobile Marketing to Promote Your Restaurant

Location-based mobile marketing can help restaurateurs provide personalized experiences and collect valuable customer data. Here’s how to get started!

Six Ways Brands are Using Proximity Marketing Right Now

Struggling to improve customer engagement for your brand? Follow the footsteps of Walmart, Ikea, and Target to improve customer engagement via proximity marketing.

Tips On How to Implement a Proximity Marketing Campaign For Your Business

Proximity marketing campaign for businesses

Proximity marketing has always proven to be beneficial for businesses of all sizes. Learn 7 tips on how to enforce proximity marketing for your business in this blog post.

7 Unique Ways to Engage Customers

With more prominent firms like Uber witnessing steep losses in the post COVID-19 phase, it is important to understand how to engage with customers to keep the momentum going. Read this blog post to understand 7 strategies to engage with customers.

How Will Covid-19 Affect Location-Based Marketing?

How location-based marketing can see a surge due to changing consumer habits during and post the pandemic.

3 Simple Ways to Get More Leads From Your Website

Simple ways to generate leads from your website

When you began your business, one of the first things you probably heard was, “You need a website.” And for good reason. A website is the spine of any eCommerce business: the central point that holds everything else together. Consequently, it’s also one of the first places to look at if you’re looking to increase […]

31 Psychology-backed lead generation strategies for real estate

Psychology-backed lead generation strategies for real estate

The past year witnessed that around 36% of home purchasers were millennials. With millennials taking the real-estate industry by storm through their consistently increasing purchases, it’s time for realtors to up their lead generation game and grab as many leads as possible. While some of the older lead generation techniques still hold their ground, the […]

Top retail marketing strategies in 2019

top_retail_marketing_strategies_in_2019

To make it in retail, the mantra for success was – Location, Location, Location. Not anymore, though. 2018 saw major big-box retailers like Toys R Us, Bon-Ton closing down and others like Macy’s, Sears and J.C. Penney closing some of their major stores. The culprit? E-commerce that has brought on the ‘retail apocalypse.’ But, the […]

BLE beacons, QR codes and NFC – A unified approach to boost millennial engagement

2018 was the banner year for proximity marketing solutions like Bluetooth beacons and QR codes. While Tommy Hilfiger experimented with Bluetooth-tagged clothing, small business retailers used beacons to design experiences similar to Amazon Go. Not just that, Snapchat launched QR based Snapcodes, and Instagram, Amazon, and Google caught up. Clearly, as 2018 has come to […]

How SMBs can leverage location-based marketing to drive their ROI

By 2022, the proximity marketing market is estimated to be worth USD 52.46 billion. And, with the growing emphasis on improved customer experience, SMBs must make efforts to incorporate proximity marketing in their marketing arsenal. Instead of singling out only one proximity channel, a smart move is to implement a combination of two or more […]