A growing number of merchants and consumers are turning towards mobile based proximity payments, given the imminent efficiency and convenience. According to eMarketer’s US Mobile Payments Forecast, the transaction value of proximity payments is expected to triple in 2016 due to broader merchant acceptance and a larger number of consumers using their phones to make […]

In most big brands, two of the most important location-based technologies, Wi-Fi and iBeacon are working together to drive IoT growth.  With an array of location-based technologies (NFC, GPS, Wi-Fi, BLE) available, both consumers and businesses are facing an urgent need to identify the distinguishable features of these technologies. Many comparative studies such as iBeacon […]

About a decade ago, it was almost impossible to find a tech analyst who wasn’t predicting that radio-frequency identification (RFID) would soon change the world. While RFID eventually became a useful tool in retail, logistics, healthcare and a handful of other enterprise sectors, the technology failed to grab the spotlight as expected. However with the […]

More than a decade ago, Linda Dillman, then CIO of Walmart shook the retail world with a bold plan to change the state of its supply chain by employing radio-frequency identification (RFID) tags. While the plan bombed, RFID eventually went on to become a useful tool in retail, logistics, healthcare and a handful of other […]

According to a recent report by Markets and Markets, location-based services are forecasted to grow from $8.12 billion in 2014 to $39.87 billion in 2019, at a compound annual growth rate (CAGR) of 37.5 percent. Not surprising, given how location-aware technologies currently play a critical role in reinventing the mobile advertising, and app development industry. […]

Of late, indoor location technology has grown over and beyond its outdoor counterpart. In fact, it currently plays a critical role in reinventing the mobile advertising, and app development industry. So much so that, it has now paved the way for a number of location-based , be it enhanced customer engagement, improved navigation or risk […]

Indoor location technology has created a lot of buzz by opening up a realm of opportunities for businesses and consumers to communicate with each other and with things around them. A year back, retailers were busy trying to leverage Wi-Fi to gain insights on consumer behaviour in great detail. The recent widespread adoption of iBeacon […]