If you’re not using social media to market your B2B company, start now. If you are, keep up with new features and try new things – the platforms are constantly evolving.

Create contactless visitor form to filter visitors and to keep establishments and businesses safe using Beaconstac‘s COVID-19 templates.

With the advent of smartphone culture, consumers are continually accessing information about products, services, entertainment, and more. And they want this information fast. Using QR Codes in digital marketing campaigns not only delivers information at a single scan but also helps in increasing the ROI. This also gives marketers the ability to analyze the effectiveness of the campaigns in real-time, retarget customers and create personalized campaigns for their best buyers

Almost 20 years ago, when SARS infected 8,000 people in China, it helped catapult Alibaba Group into a global online retail giant

Today, with 4.18 million people affected with COVID-19 worldwide, forward-thinking CPG brands are preparing to flip the switch and go contactless

Brands today are relying more on direct-to-customer interactions to sell their products on social media. TV advertisements are facing a lower engagement rate as viewers are using smartphones and tablets during commercials. NBCU and other brands are using shoppable QR Codes to engage viewers by letting them buy products by scanning QR Codes on the TV screen which links to the brands’ e-commerce website.

With all the short-term challenges that retailers and brands face – health and safety, decreased labor force and consumer demand, one solution that has consistently proven to be effective is contactless or zero-touch marketing strategies.

With consumers today demanding for a better experience, companies and brands are turning from B2C to Direct-to-Customer or DTC brands. QR codes are already a powerful tool among the DTC brands that are placed on the products, magazines, print advertisements, billboards facilitating increased visual engagement through product information, interactive advertisements and entertaining videos.

A number of popular brands such as JC Penney, McDonalds, and Tag Heuer have witnessed a spike in customer engagement by adding appropriate CTAs to their QR Code campaigns.

How do frame QR Codes help?

While restaurants are eager to formulate a robust post-crisis plan, the evolving consumer behavior makes this hard to do. In this blog post, I talk about the expected change in consumer behavior and how restaurants can adapt to keep their doors open post-lockdown.

Consumer Packaged Good(CPG) brands are using QR codes to provide informative, engaging and interactive experiences for consumers. To increase their brand loyalty many CPG brands have found creative ways to use QR codes in their marketing strategies. In this blog we will learn how top 10 brands are killing with QR codes.