With the advent of smartphone culture, consumers are continually accessing information about products, services, entertainment, and more. And they want this information fast. Using QR Codes in digital marketing campaigns not only delivers information at a single scan but also helps in increasing the ROI. This also gives marketers the ability to analyze the effectiveness of the campaigns in real-time, retarget customers and create personalized campaigns for their best buyers

Thinking of how you can drive sales from TV commercials? Shoppable QR Codes add a mobile-first element to your commercials and help pique consumers’ interest. Check out this article on shoppable QR Codes with helpful use cases and success stories!

With all the short-term challenges that retailers and brands face – health and safety, decreased labor force and consumer demand, one solution that has consistently proven to be effective is contactless or zero-touch marketing strategies.

Working on creating a QR campaign for your DTC brand? Learn how popular brands like Adidas, Lacoste, and Red Bull use QR Codes for better consumer experiences from this complete list and find the inspiration you need!

While restaurants are eager to formulate a robust post-crisis plan, the evolving consumer behavior makes this hard to do. In this blog post, I talk about the expected change in consumer behavior and how restaurants can adapt to keep their doors open post-lockdown.

Many CPG brands are creatively using QR Codes in their marketing campaigns, whether it’s to provide information, increase consumer engagement, or foster brand loyalty. Check out the best QR Code campaigns curated by the most popular CPG brands.

Companies around the globe are turning to technology to keep communities engaged, facilitate contact tracing and help the economy.

Curious to know about QR Code usage in the United States? Find out from this detailed article highlighting the growing adoption of QR Codes in the USA, how it’s used, and some of the ongoing trends we’ve witnessed.

An Augmented Reality QR code is a QR code with a marker for AR.js that redirects the user to the AR web app or mobile app. AR codes lets you add an extra dimension to the product by creating interactive content to the real world around you.

It is important to follow the right guidelines for printing QR codes as any error could result in unusable QR codes. An ideal QR code print is high quality, ideal size and printed on a good surface. This QR code should occupy the visible area. Read through the article to learn more about the guidelines and few tips on QR code printing.