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CATEGORY: Opinion


How Phygital Marketing Can Help You Deliver Up-to-Date Marketing Messages

How Phygital Marketing Can Help You Deliver Up-to-Date Marketing Messages

Delivering the right marketing message at the right time can help you win your audiences’ attention, trust, and business. In this article, learn how Phygital marketing via QR Codes lets you deliver timely and relevant value to your customers.

To Survive the Pandemic, Every Company Must Be a Tech Company – Here’s How QR Codes Can Make That Happen

As customer preferences evolve due to COVID-19, businesses that can quickly embrace change will survive the pandemic and thrive beyond it. Technologies such as QR Codes can help companies accomplish this. Continue reading to learn how.

Black Friday and Cyber Monday Strategies for Retailers to Maximize ROI in 2021

Black Friday and Cyber Monday Strategies for Retailers to Maximize ROI in 2021

Explore this insightful guide on Black Friday and Cyber Monday strategies for retailers to improve campaign ROI significantly. Boost holiday sales and let your customers receive the best offers and discounts!

Revitalize Your CPG Brand By Building First-Party Data with QR Codes and NFC

With Google announcing their plan to phase out third-party cookies by 2022 completely, first-party data will be the go-to for brands henceforth. Read this blog post to know how CPG brands can build first-party data.

Reimagining consumer-good (CPG) brands in post-COVID times

Almost 20 years ago, when SARS infected 8,000 people in China, it helped catapult Alibaba Group into a global online retail giant

Today, with 4.18 million people affected with COVID-19 worldwide, forward-thinking CPG brands are preparing to flip the switch and go contactless