CATEGORY: App-less proximity marketing

Using technologies like NFC and QR codes to implement proximity marketing campaigns without an app.


What is NFC & how does it work?

What is NFC & how does it work?

NFC payment systems have managed to marvel the entire world with their ability to provide for fast cashless transactions with just a tap of a smartphone. The number of NFC mobile payment users projected as 166 million for 2018 is proof for the fact that smartphone users absolutely love this quick & easy payment system. […]

Facebook just killed Messenger Scan Codes. Here’s how you can keep using QR codes to drive consumers to your inbox

2016: Facebook Introduces Messenger Scan Codes Inspired by Snapchat’s snap codes, Facebook introduced Messenger codes in 2016. The Messenger codes helped users to instantly connect with other users on Messenger and start conversations without the hassle of connecting with them on Facebook first. 2019: Facebook decides to kill Messenger Codes Starting on August 15, 2019, […]

Proximity marketing without an app to engage customers in 2019

Proximity marketing without an app to engage customers in 2019

  How to run proximity marketing campaigns without an app 1. NFC and QR codes NFC tags and QR codes have risen in popularity in the last couple of years and are excellent channels to deliver proximity marketing campaigns without an app. NFC-enabled products have made quite a splash this year and give businesses a […]

How to run a proximity marketing campaign without an app

UPDATE: Nearby Notifications will no longer be supported on Android smartphones after December 6 2018. Please read this blog post to understand how you can continue running proximity marketing campaigns through beacons. Very few in-store technologies have seen the kind of success that beacons have – 75% of the top 20 retailers in the U.S. […]