CATEGORY: Beacon Success Stories

Successful beacon campaign stories of companies who have leveraged beacons to grow their businesses


Beacon use cases for 2019: The unstoppable force of proximity marketing

Beacon use cases for 2019: The unstoppable force of proximity marketing

Back in 2014, Jim Sluzewski, SVP, Macy’s said, “We are taking cues from our customers and beacon technology is helping us do that”. Four years later, the beacon use cases have multiplied by several folds. Like every technology graph, beacon technology has also aligned itself to the Gartner’s hype cycle. According to this cycle, every […]

Tech in Real Estate: 5 top realtors making the best use of Bluetooth beacons

5 Real-estate agencies that made the best use of beacon technology

Despite splurging on conventional advertising methods like radio ads, billboards, and flyers, most businesses miss out on being noticed by the potential buyers. This is why real estate industry has recently picked great interest in beacon technology which successfully enhances their reach. Real estate businesses visualize a sales boost with beacons due to the high […]

How to succeed as a proximity marketing reseller

Proximity marketing resellers_ Beginners Guide

Bringing proximity marketing as a solution to clients as a proximity marketing reseller can be quite a daunting task. This step-by-step guide will help you cover all the bases, understand what you should focus on and how to manage client expectations. Step #1: Win over clients A potential client who is new to proximity marketing […]

5 verticals that are flourishing with beacon technology in 2018

5 verticals that are flourishing with beacon technology

The market for beacon technology is expected to witness 80% growth over 2018-2024. This is mainly attributed to the penetration of smartphones and other smart devices that are Bluetooth equipped. While beacon technology is often linked to retail marketing strategies, there are plenty of other verticals that are enjoying success with BLE beacons. Based on […]

Billboard and OOH Advertising: Can Beacon Technology breathe new life into it?

Can Beacon Technology breathe new life into Billboard and Outdoor Advertising?

Billboard and OOH advertising have thrived where TV and newspaper ads have failed. 98% of the population sees at least one billboard advertisement every week. 71% of consumers often look at the message on the billboards. Outdoor advertising is still growing (2.9% in 2018) but compare that to Facebook wherein Facebook ads alone reported a […]

11 compelling iBeacon and Eddystone beacon use cases making headlines in 2018

11 compelling iBeacon and Eddystone beacon use cases making headlines in 2018

Think beacons can only be used as a marketing ploy? Think again.  iBeacon and Eddystone beacons use cases have surfaced over the course of the year. From making lives easier to being used as a educational tool, Eddystone beacon and iBeacon have made waves in 2018. 11 iBeacon and Eddystone beacon use cases that you […]

10 powerful holiday season beacon marketing strategies for 2018

10 powerful holiday season beacon marketing strategies for 2018

‘Tis the season to be jolly because beacon technology is taking off and you may want to take some inspiration from holiday seasons gone by. NRF reported that sales during November to December was up 5.5% in 2017 from 2016. 66% of consumers shopped because a deal was too good to pass up on. More […]

11 Incredible beacon use cases from 2017 every marketer should know in 2018

beacon use cases 2018

In terms of revenue, the beacon technology market generated USD 519.6 Million in the year 2016. And according to the Grand View Research, it is expected to reach USD 58.7 Billion by 2025. This massive growth of beacon-based proximity marketing isn’t merely restricted to the number of beacons being deployed across the world – it […]

Powerful Beacon use cases from September!

Beacon uses cases for Retail - Ted Bakers, a global fashion retailer brings mannequins to life with iBeacon technology

Interested in beacons? Looking for interesting beacon use cases for your industry? Like every other month, yet again, I am in awe of the creativity and intelligence of marketers and business owners with beacons! I’ve got a power-puffed lineup of real beacon use cases from around the world – from retail sector bringing mannequins to […]

Best of Beacons: Gatwick Airport leverages 2,000 Beacons for Indoor Navigation and more

Gatwick-Airport-now-has-2,000-Beacons-for-Indoor-Navigation

Beacon technology is changing the world in ways that were probably projected in science fiction movies. From enabling airline passengers to navigate within the airport to running beacon-based retargeting campaigns using Facebook Pixel, beacons are fast redefining consumer engagement. (1) Gatwick Airport leverages 2,000 Beacons for Indoor Navigation  UK’s Gatwick airport recently installed 2000 beacons to offer […]