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Successful beacon campaign stories of companies who have leveraged beacons to grow their businesses
The power of beacons lies in its ability to connect the real world, the brick-and-mortar world, with the virtual world with a level of granularity that hasn’t existed before.Though the first few beacon applications are largely related to retail, public spaces such as stadiums, theme parks, museums etc, are already tapping into beacon’s micro-location capabilities to deliver specifically […]
Neha Mallik
Published on: June 30, 2014
Bluetooth Low Energy (BLE) beacons are providing new challenges for mobile app developers and businesses. Over the next couple of weeks, we’ll be taking a look at how various industry verticals such as retail, tourism, etc can use beacon technology to enhance visitor experiences. These tiny devices have been talked about so much that the […]
Neha Mallik
Published on: June 20, 2014
Bluetooth Low Energy (BLE) beacons are providing new challenges for mobile app developers and businesses. Over the next couple of weeks, we’ll be taking a look at how various industry verticals such as retail, tourism, etc can use beacon technology to enhance customer experiences. These tiny devices have been talked about so much that the […]
Neha Mallik
Published on: June 20, 2014
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