CATEGORY: Beacon – Proximity 101

Insights about beacons and proximity marketing, beacon use cases and inspirations for marketers and business owners


BLE beacons, QR codes and NFC – A unified approach to boost millennial engagement

2018 was the banner year for proximity marketing solutions like Bluetooth beacons and QR codes. While Tommy Hilfiger experimented with Bluetooth-tagged clothing, small business retailers used beacons to design experiences similar to Amazon Go. Not just that, Snapchat launched QR based Snapcodes, and Instagram, Amazon, and Google caught up. Clearly, as 2018 has come to […]

How SMBs can use NFC, QR codes and BLE beacons to design a comprehensive solution

By 2022, the proximity marketing market is estimated to be worth USD 52.46 billion. And, with the growing emphasis on improved customer experience, SMBs must make efforts to incorporate proximity marketing in their marketing arsenal. Instead of singling out only one proximity channel, a smart move is to implement a combination of two or more […]

How to configure your beacons to work with NearBee

With Google Nearby Notifications on Android shutting down on December 6, 2018, it would be prudent to find an alternative that works just as well as Nearby and perhaps even better.   If you have a fleet of beacons and are looking to continue running proximity marketing campaigns for your business or your clients, make […]

How SMBs can run proximity marketing campaigns with beacons in 2019

How SMBs can run proximity marketing campaigns in 2019

Proximity marketing or location-based marketing has taken several forms over the years – flyers, sign spinning, and OOH advertising. But, proximity marketing with beacons has become and will continue to be the most popular, cost-efficient way to send out proximity marketing campaigns. By 2020, 400 million beacons are expected to be deployed. Simply put, a […]

Proximity marketing without an app to engage customers in 2019

Proximity marketing without an app to engage customers in 2019

If you haven’t heard about Google’s announcement to shut down Nearby on December 6, 2018, allow me to give you a short introduction. Jump ahead if you already know this and want to know how you can run proximity marketing campaigns without an app. Nearby was built on Google’s Eddystone protocol which allowed it to […]