CATEGORY: Beacon – Proximity 101

Insights about beacons and proximity marketing, beacon use cases and inspirations for marketers and business owners


BLE made simple: A complete guide to BLE, Bluetooth & beacons

BLE made simple: A complete guide to BLE, Bluetooth & beacons

About BLE What is BLE? What does it stand for? BLE stands for Bluetooth Low Energy (Bluetooth LE, and marketed as Bluetooth Smart). BLE is a form of wireless communication designed especially for short-range communication.  BLE is very similar to Wi-Fi in the sense that it allows devices to communicate with each other. However, BLE […]

Why Wi-Fi resellers should consider proximity marketing business opportunities

Why Wi-Fi resellers should look into proximity marketing business opportunities

Nine-in-ten urban dwellers use smartphones to get directions. In fact, 80% of the urban population makes use of location functionality at restaurants, 67% at shopping malls and 50% at the gym, to name a few. With this extensive adoption, location-based services have naturally taken off. Among numerous existing location marketing solutions, Wi-Fi marketing has been […]

11 Location-based mobile marketing FAQs you need to know

location-based marketing FAQ's

1. What is location-based marketing? Location-based services (LBS) use real-time geographical data from a mobile device to provide information, entertainment and security. Location-based marketing (LBM) is one of the location-based services. Location-based marketing is a direct marketing strategy that uses a device’s geo-data to alert the users about the offerings of businesses relevant to their […]

Retail Marketing: 4 ways to boost impact of digital signage using beacons

Retail Digital Signage: 4 ways beacons can enhance its impact

Digital signages are replacing the legacy advertisement channels, such as printed ads by displaying attention grabbing multimedia content. These large-sized digital signages are currently used to capture the attention of visitors, engage with them in-store by playing relevant videos, and provide information about the product – colour choices, reviews and social media mentions. Not only […]

5 ways to promote your food delivery business with Bluetooth beacon marketing

Beacons and proximity marketing for food delivery business

We live in a world where, most of the time, people are either too busy to cook or too lazy to get dressed to go out and eat. This is why “Food Delivery Services” worldwide have generated an insane revenue of 121,848 million USD in 2018. Growing at a CAGR of 17.7%, the revenue is […]