CATEGORY: Beacon – Proximity 101

Insights about beacons and proximity marketing, beacon use cases and inspirations for marketers and business owners


Retail Marketing: 4 ways to boost impact of digital signage using beacons

Retail Digital Signage: 4 ways beacons can enhance its impact

Digital signages are replacing the legacy advertisement channels, such as printed ads by displaying attention grabbing multimedia content. These large-sized digital signages are currently used to capture the attention of visitors, engage with them in-store by playing relevant videos, and provide information about the product – colour choices, reviews and social media mentions. Not only […]

5 ways to promote your food delivery business with Bluetooth beacon marketing

5 Ways To Promote Your Food Delivery Business

We live in a world where, most of the time, people are either too busy to cook or too lazy to get dressed to go out and eat. This is why “Food Delivery Services” worldwide have generated an insane revenue of 121,848 million USD in 2018. Growing at a CAGR of 17.7%, the revenue is […]

How to generate leads using beacon technology

How to generate leads using beacon technology?

Lead generation is one of the most critical stages of marketing which is why businesses invest a lot in it. Despite splurging on many lead generation methods, some companies fail to achieve the expected results. This happens because of their scattered focus. Focusing on one effective approach is better than investing in a lot of […]

10 interesting ways to use beacon technology in salons and spas

10 interesting ways to use beacon technology in salons and spas

Beacon-based proximity marketing has become a boon to offline and omnichannel businesses in their battle to compete with online merchants and keep customers loyal and coming in through their doors. Beacons are being leveraged by a variety of offline businesses like car dealerships, amusement parks, museums, and restaurants because of their promising ROI. Businesses are […]

Bluetooth Marketing in 2018 and its Impact on Beacons

Bluetooth Marketing in 2018 and its Impact on Beacons

2018 is continuing to be an important year for Bluetooth technology, and the most notable change is the increase in the number of users and use-cases. Businesses are learning to use beacons more systematically with clear ROI-focused business plans. Membership at the Bluetooth SIG continues to experience strong growth with over 33,000 companies across the […]