CATEGORY: Beacon marketing

Insights about beacons marketing, beacon use cases and inspirations for marketers and business owners


Beacon Technology Updates 2020: 5 Latest Updates to Watch Out for!

With major players such as Google and Apple kickstarting beacon-based apps in 2020, this year might be the technology comeback for several use-cases ranging from contact tracing, remote ordering, and even to help with indoor navigation.
Read this blog post to read about the latest beacon technology updates.

How proximity marketing can revive local tourism in a post-COVID-19 world

Covid-19 has profoundly changed life as we know it, making it difficult for businesses of all sizes to operate normally. Most are feeling a massive pinch as people experience apprehension about leaving their homes. We simply don’t know what our world will look like when this pandemic has passed. In fact, we don’t have any […]

Digital Wayfinding for Hospitals: Save Time and Improve Accessibility With Beacons

Digital wayfinding for hospitals with beacons

Digital wayfinding with beacons can significantly enhance a patient’s hospital visit and ease their burden with intuitive and straightforward navigation. Beacons for wayfinding in hospitals make it easier for patients and visitors to navigate through the hospital maze. Given the fact that a majority of visitors today are on their smartphones, beacon wayfinding ensures people don’t get lost within the hospital.

How to Grow Your Sales Using Proximity Marketing During a Pandemic

The current global pandemic is significantly affecting retail. Physical stores are suffering the most due to lockdowns and movement restrictions. As a business owner, you now have to think proactively about your store and its marketing strategies. One of these strategies is the usage of proximity marketing.  Various technologies determine the location of a device. […]

5 powerful beacon use-cases for 2020: Takeaways from 2019

Beacons have come a long way ever since they were introduced by Apple in 2013 as iBeacon. Beacons have evolved from being used as marketing gimmicks to now focused purely on customer engagement.   Seven years after its inception, beacons have found its niche in engaging with customers with a location-relevant experience. Today, beacon technology […]

How to increase mobile app engagement with beacons

How to increase mobile app engagement with beacons

Marketers are flocking towards mobile app development for their companies. We can mainly attribute this to the exceptional popularity of mobile apps among millennials considering that 21% of millennials open an app more than 50 times in a day. With mobile apps expecting to generate a revenue of around $189 billion by 2020 through the […]

DIY Beacon App Builder: A Beaconstac and Shoutem Initiative

Beacon app builder for Android and iOS

Proximity Marketing market is expected to be worth $52.46 billion by 2022 as businesses pay more attention to giving consumers experiential choices. While proximity marketing through beacons can be achieved by a hardware agnostic app like NearBee that allows consumers to check out all the offers in their neighborhood, we quickly understood there was a […]

How to configure your beacons to work with NearBee

With Google Nearby Notifications on Android shutting down on December 6, 2018, it would be prudent to find an alternative that works just as well as Nearby and perhaps even better.   If you have a fleet of beacons and are looking to continue running proximity marketing campaigns for your business or your clients, make […]

How SMBs can run proximity marketing campaigns with beacons in 2019

How SMBs can run proximity marketing campaigns in 2019

Proximity marketing or location-based marketing has taken several forms over the years – flyers, sign spinning, and OOH advertising. But, proximity marketing with beacons has become and will continue to be the most popular, cost-efficient way to send out proximity marketing campaigns. By 2020, 400 million beacons are expected to be deployed. Simply put, a […]

Google Nearby to NearBee: How to make the transition

NearBee: Best Google Nearby alternative

Google’s announcement to shut down Nearby has come as a shock to many who were invested in the beacon technology leaving them confused or scrambling for solutions to ensure that their beacons do not go to waste. While Nearby will continue to work till December 6, 2018, we have already launched our solution, NearBee, that […]