CATEGORY: Beacon marketing

Insights about beacons marketing, beacon use cases and inspirations for marketers and business owners


DIY Beacon App Builder: A Beaconstac and Shoutem Initiative

Beacon app builder for Android and iOS

Proximity Marketing market is expected to be worth $52.46 billion by 2022 as businesses pay more attention to giving consumers experiential choices. While proximity marketing through beacons can be achieved by a hardware agnostic app like NearBee that allows consumers to check out all the offers in their neighborhood, we quickly understood there was a […]

How to configure your beacons to work with NearBee

With Google Nearby Notifications on Android shutting down on December 6, 2018, it would be prudent to find an alternative that works just as well as Nearby and perhaps even better.   If you have a fleet of beacons and are looking to continue running proximity marketing campaigns for your business or your clients, make […]

How SMBs can run proximity marketing campaigns with beacons in 2019

How SMBs can run proximity marketing campaigns in 2019

Proximity marketing or location-based marketing has taken several forms over the years – flyers, sign spinning, and OOH advertising. But, proximity marketing with beacons has become and will continue to be the most popular, cost-efficient way to send out proximity marketing campaigns. By 2020, 400 million beacons are expected to be deployed. Simply put, a […]

Google Nearby to NearBee: How to make the transition

NearBee: Best Google Nearby alternative

Google’s announcement to shut down Nearby has come as a shock to many who were invested in the beacon technology leaving them confused or scrambling for solutions to ensure that their beacons do not go to waste. While Nearby will continue to work till December 6, 2018, we have already launched our solution, NearBee, that […]

5 reasons why your small business needs an app

Small businesses need apps

30% of small businesses fail in their first year. This can be attributed to several reasons such as not offering a unique value proposition, not having a definite revenue model or not having enough capital. But, one of the most overlooked causes is ‘rigidity’. Failure to adapt to new technology and keeping old strategies alive […]