CATEGORY: Beacon – Proximity 101

Insights about beacons and proximity marketing, beacon use cases and inspirations for marketers and business owners

Beacons for banks: Banks to re-evaluate marketing strategies for millennials

Beacons in banks

As millennials are projected to surpass baby boomers as the largest generation, they are already dictating the landscape of financial services. Unfortunately, millennials carry the reputation of disliking the practices of big banks. According to a study, 73% of the millennials would instead opt for an offering in financial services from millennial-friendly brands like Google, […]

Hyperlocal marketing and beacons: The rise of ‘Near Me’ searches

Hyperlocal marketing and beacons

In 2009, hyperlocal marketing became every marketer’s favorite buzzword. Hyperlocal marketing entails extremely targeted campaigns designed to lay emphasis on a particular city or region. The idea behind it is that consumers respond better to marketing campaigns when it holds some relevance to them. That explains the rise in personalized advertisements. A consumer does have […]

Healthcare technology: 9 ways BLE beacons are transforming healthcare in 2018

Healthcare technology: 9 ways BLE beacons are transforming Healthcare in 2018

Healthcare technology: Bluetooth technology, such as BLE beacons provides healthcare sector with marketing solutions, ways to enhance patient satisfaction and boost hospital efficiency According to the New York Times, more than $3 trillion is being spent annually on healthcare in the United States. It is therefore obvious why some of the biggest names are making […]

Gym marketing with beacons: 5 ways to improve your gym member retention strategy

BLE Beacon technology in gyms

Gym marketing coupled with technology such as Bluetooth beacons makes everyday interactions at the gym more enjoyable, engaging and efficient. In the United States, around 45 million adults, i.e., 14% of the population, have a gym membership. However, 80% of the people quit gym within 5 months. Given the behaviour, Planet Fitness, one of the […]

A definitive guide to beacon proximity marketing in car dealerships

A definitive guide to beacon proximity marketing in car dealerships

  Beacons have proven their worth in a lot of verticals like real estate, retail, hotels among many others. So, can beacons be used in car dealerships as well? Yes. Beacons are revolutionizing the way customers buy cars and engage with salespersons at dealerships. Let’s explore some of the ways beacons have broken the norm. […]