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CATEGORY: Beacon marketing

Insights about beacons marketing, beacon use cases and inspirations for marketers and business owners


Beacons: The Next Frontier for Consumer Engagement Ebook

Beacons-The+Next+Frontier+for+Consumer+Engagement-Feature-Image

Beacons, the low-powered transmitters equipped with Bluetooth Low Energy, that can be used to deliver proximity-based, context-aware messages are all set to revolutionize the way people interact with public spaces. These devices give brands an opportunity to interact with customers not only at a store level but also to target narrowly at an aisle or […]

How Beacons are Poised to take the Brick-and-mortar Sales by Storm

How-beacons-are-poised-to-take-the-brick-and-mortar-store-sales-by-storm

With the rapid proliferation of online shopping and mobile purchase research, consumers today are more informed and less inclined to wait for assistance inside your brick and mortar store. This shift in customer experience has motivated retailers to adopt new solutions that supplement their in-store offerings. Infact, a number of retailers are looking to implement […]

How Beacons are Poised to take the Brick-and-Mortar Sales by Storm

How-beacons-are-poised-to-take-the-brick-and-mortar-store-sales-by-storm

With the rapid proliferation of online shopping and mobile purchase research, consumers today are more informed and less inclined to wait for assistance inside your brick and mortar store. This shift in customer experience has motivated retailers to adopt new solutions that supplement their in-store offerings. A number of retailers are looking to implement beacons […]