CATEGORY: Beacon marketing

Insights about beacons marketing, beacon use cases and inspirations for marketers and business owners


6 secrets of beacon-based messaging and notification that everyone misses

secrets of beacon-based messaging and notification that everyone misses

Anywhere the eye can see, it’s likely to see an ad. Recently, even eggs in a  supermarket were found to be stamped with television show names! Experts estimate that an average person is exposed to over 5,000 ads a day. But let’s be honest – no one wants to be marketed to. Therefore, it becomes […]

11 Location-based mobile marketing FAQs you need to know

location-based marketing FAQ's

1. What is location-based marketing? Location-based services (LBS) use real-time geographical data from a mobile device to provide information, entertainment and security. Location-based marketing (LBM) is one of the location-based services. Location-based marketing is a direct marketing strategy that uses a device’s geo-data to alert the users about the offerings of businesses relevant to their […]

Retail Marketing: 4 ways to boost impact of digital signage using beacons

Retail Digital Signage: 4 ways beacons can enhance its impact

Digital signages are replacing the legacy advertisement channels, such as printed ads by displaying attention-grabbing multimedia content. These large-sized digital signages are currently used to capture the attention of visitors, engage with them in-store by playing relevant videos, and provide information about the product – colour choices, reviews and social media mentions. Not only does […]

5 ways to promote your food delivery business with Bluetooth beacon marketing

Beacons and proximity marketing for food delivery business

We live in a world where, most of the time, people are either too busy to cook or too lazy to get dressed to go out and eat. This is why “Food Delivery Services” worldwide have generated an insane revenue of 121,848 million USD in 2018. Growing at a CAGR of 17.7%, the revenue is […]

How to generate leads using beacon technology

How to generate leads using beacon technology?

Lead generation is one of the most critical stages of marketing which is why businesses invest a lot in it. Despite splurging on many lead generation methods, some companies fail to achieve the expected results. This happens because of their scattered focus. Focusing on one effective approach is better than investing in a lot of […]

10 interesting ways to use beacon technology in salons and spas

10 interesting ways to use beacon technology in salons and spas

Beacon-based proximity marketing has become a boon to offline and omnichannel businesses in their battle to compete with online merchants and keep customers loyal and coming in through their doors. Beacons are being leveraged by a variety of offline businesses like car dealerships, amusement parks, museums, and restaurants because of their promising ROI. Businesses are […]

Bluetooth Marketing in 2018 and its Impact on Beacons

Bluetooth Marketing in 2018 and its Impact on Beacons

2018 is continuing to be an important year for Bluetooth technology, and the most notable change is the increase in the number of users and use-cases. Businesses are learning to use beacons more systematically with clear ROI-focused business plans. Membership at the Bluetooth SIG continues to experience strong growth with over 33,000 companies across the […]

How is beacon technology reshaping eCommerce?

How is beacon technology reshaping eCommerce?

According to statista, the retail e-commerce sales that amounted to 2.3 trillion US dollars is expected to grow to 4.88 trillion by 2021. With e-commerce industry progressing at such a high pace, it is not just the number of customers that is increasing, but the competitors too. In this scenario, it is inevitable to find […]

How retailers can leverage beacons to build an “Amazon Go” experience in their stores

How retailers can leverage beacons to build an “Amazon Go” experience in their stores

The retail giant Amazon opened a new convenience store to the public on Jan 22nd, 2018 – “Amazon Go”. The grab-and-go store enables a shopping experience like no other – including no checkout lines. This 1,800-square foot mini-market is packed with food and technology – computer vision, proximity sensors and an array of cameras. Watch […]

How beacon technology is reshaping election campaign marketing

How beacon technology is reshaping the election campaign marketing

Traditionally, campaign strategists have been courting electors by sending out advertisements on television, radio, magazine and newspapers. However, in the last few years, political advertisements have made a significant shift to a more targetable and data-driven option – digital. This emerging culture was vividly evident in the 2016 U.S, elections too. According to a report […]