CATEGORY: Beacon marketing

Insights about beacons marketing, beacon use cases and inspirations for marketers and business owners


Gym marketing with beacons: 5 ways to improve your gym member retention strategy

BLE Beacon technology in gyms

Gym marketing coupled with technology such as Bluetooth beacons makes everyday interactions at the gym more enjoyable, engaging and efficient. In the United States, around 45 million adults, i.e., 14% of the population, have a gym membership. However, 80% of the people quit the gym within 5 months. Given the behavior, Planet Fitness, one of […]

A definitive guide to beacon proximity marketing in car dealerships

A definitive guide to beacon proximity marketing in car dealerships

  Beacons have proven their worth in a lot of verticals like real estate, retail, hotels among many others. So, can beacons be used in car dealerships as well? Yes. Beacons are revolutionizing the way customers buy cars and engage with salespersons at dealerships. Let’s explore some of the ways beacons have broken the norm. […]

PWAs and beacons: A powerful retail mobile marketing strategy

PWAs and beacons: A powerful retail mobile marketing strategy

The mobile app has seen a tremendous change in the way users interact with it. Since its inception in 1994, apps have gone through a massive overhaul. There are apps to book flights, measure distances and even help you get fit. Apps, when tied to BLE beacons, can also help retailers drive sales and increase […]

Bluetooth Low Energy (BLE) beacon technology made simple: A complete guide to Bluetooth Low Energy Beacons

BLE made simple: A complete guide to BLE, Bluetooth & beacons

About BLE BUY BEACONS SCHEDULE DEMO What is BLE? What does it stand for? BLE stands for Bluetooth Low Energy (Bluetooth LE, and marketed as Bluetooth Smart). Bluetooth Low Energy is a form of wireless communication designed especially for short-range communication.  BLE is very similar to Wi-Fi in the sense that it allows devices to […]

6 secrets of beacon-based messaging and notification that everyone misses

secrets of beacon-based messaging and notification that everyone misses

Anywhere the eye can see, it’s likely to see an ad. Recently, even eggs in a  supermarket were found to be stamped with television show names! Experts estimate that an average person is exposed to over 5,000 ads a day. But let’s be honest – no one wants to be marketed to. Therefore, it becomes […]

11 Location-based mobile marketing FAQs you need to know

location-based marketing FAQ's

1. What is location-based marketing? Location-based services (LBS) use real-time geographical data from a mobile device to provide information, entertainment and security. Location-based marketing (LBM) is one of the location-based services. Location-based marketing is a direct marketing strategy that uses a device’s geo-data to alert the users about the offerings of businesses relevant to their […]

Retail Marketing: 4 ways to boost impact of digital signage using beacons

Retail Digital Signage: 4 ways beacons can enhance its impact

Digital signages are replacing the legacy advertisement channels, such as printed ads by displaying attention-grabbing multimedia content. These large-sized digital signages are currently used to capture the attention of visitors, engage with them in-store by playing relevant videos, and provide information about the product – colour choices, reviews and social media mentions. Not only does […]

5 ways to promote your food delivery business with Bluetooth beacon marketing

Beacons and proximity marketing for food delivery business

We live in a world where, most of the time, people are either too busy to cook or too lazy to get dressed to go out and eat. This is why “Food Delivery Services” worldwide have generated an insane revenue of 121,848 million USD in 2018. Growing at a CAGR of 17.7%, the revenue is […]

How to generate leads using beacon technology

How to generate leads using beacon technology?

Lead generation is one of the most critical stages of marketing which is why businesses invest a lot in it. Despite splurging on many lead generation methods, some companies fail to achieve the expected results. This happens because of their scattered focus. Focusing on one effective approach is better than investing in a lot of […]

10 interesting ways to use beacon technology in salons and spas

10 interesting ways to use beacon technology in salons and spas

Beacon-based proximity marketing has become a boon to offline and omnichannel businesses in their battle to compete with online merchants and keep customers loyal and coming in through their doors. Beacons are being leveraged by a variety of offline businesses like car dealerships, amusement parks, museums, and restaurants because of their promising ROI. Businesses are […]