CATEGORY: Beacon marketing

Insights about beacons marketing, beacon use cases and inspirations for marketers and business owners


Beacons for banks: Banks to re-evaluate marketing strategies for millennials

Beacons in banks

As millennials are projected to surpass baby boomers as the largest generation, they are already dictating the landscape of financial services. Unfortunately, millennials carry the reputation of disliking the practices of big banks. According to a study, 73% of the millennials would instead opt for an offering in financial services from millennial-friendly brands like Google, […]

Hyperlocal marketing with location-based technology: The rise of ‘Near Me’ searches

Hyperlocal marketing and beacons

What is Hyperlocal Marketing? In 2009, hyperlocal marketing became every marketer’s favorite buzzword. Hyperlocal marketing entails extremely targeted campaigns designed to lay emphasis on a particular city or region. The idea behind it is that consumers respond better to marketing campaigns when it holds some relevance to them. That explains the rise in personalized advertisements. […]

5 interesting iBeacon use-cases that you didn’t know about

Interesting iBeacon Use Cases

iBeacon was merely a concept back in 2013. 5 years later, it has taken over retail stores and large enterprises alike. Since Apple first came out with this technology, the word iBeacon has become somewhat synonymous with a beacon. However, a beacon is merely the piece of Bluetooth equipped physical hardware that allows beacon technology […]

Healthcare technology: 9 ways BLE beacons are transforming healthcare in 2018

Healthcare technology: 9 ways BLE beacons are transforming Healthcare in 2018

Healthcare technology: Bluetooth technology, such as BLE beacons provides healthcare sector with marketing solutions, ways to enhance patient satisfaction and boost hospital efficiency According to the New York Times, more than $3 trillion is being spent annually on healthcare in the United States. It is therefore obvious why some of the biggest names are making […]

Gym marketing with beacons: 5 ways to improve your gym member retention strategy

BLE Beacon technology in gyms

Gym marketing coupled with technology such as Bluetooth beacons makes everyday interactions at the gym more enjoyable, engaging and efficient. In the United States, around 45 million adults, i.e., 14% of the population, have a gym membership. However, 80% of the people quit the gym within 5 months. Given the behavior, Planet Fitness, one of […]