CATEGORY: Beacon marketing

Insights about beacons marketing, beacon use cases and inspirations for marketers and business owners


How the armed forces are using beacon technology for recruitment

How the armed forces are using beacon technology for recruitment

Traditionally, military recruiters have attracted young men and women into armed force by sending out television and radio ads, promoting on social media, billboards, brochures and leaflets. The Department of Defense spends approximately $40 to $45 million annually on traditional advertising. Additionally, armed forces in Germany, Israel, Poland, UK, US and elsewhere, visit schools, including […]

How are churches using beacon technology for fundraising and evangelizing

How churches can use beacons for fundraising and evangelizing

According to the report provided by the Institute for Catholic Church Statistics in Poland for 2016, only 36.7 percent of all Catholics participated in the Sunday Eucharist. While many churches still function with the legacy channels of communication, i.e., announcements on the church bulletin and at the Sunday prayers; few churches have leapfrogged into the […]

Announcing StaffNearby: Workforce location tracking and attendance management using beacons

As we continue to add new features and expand the scope of what is possible for companies globally, we are excited to announce the Beaconstac Solutions Program that takes the power of the Beaconstac platform and expands it to other verticals that are seeing tremendous traction globally. The first of these announcements today is from […]

Transforming bank and retail experiences using proximity marketing at ATM locations

Transforming bank and retail experiences using proximity marketing at ATM locations

ATMs have evolved significantly from their invention (nearly 50 years ago) and early developments. Originally brought in to reduce congestion in branches and to prevent banks from having to extend their opening hours in order to serve a large number of customers, the number of locations at which ATMs have been installed, in the last […]

6 ways to enhance the experience at a library with beacon technology

Beacons in libraries

Companies have used beacons to sell everything, from currency exchange at airports to designer handbags at Macy’s. And in the last year, we have seen a lot of libraries, such as The Boston Athenaeum in Boston, Orlando’s Orange County Library System and more, leverage beacons to enhance the experience of their patrons. Libraries have tried […]

Google Nearby: Beacon Marketing using Google Nearby Notifications

Nearby notifications

UPDATE: Nearby Notifications will no longer be supported on Android smartphones after December 6 2018. Please read this blog post to understand how you can continue running proximity marketing campaigns through beacons. Google Nearby notifies you of things that can be helpful near you by surfacing location-specific notifications for apps and websites, with no prior […]

3 quick ways beacon technology can help Real Estate professionals sell more

3 quick ways beacon technology can help Real Estate professionals sell more

In this fiercely competitive market, there are indeed numerous ways to market real estate businesses – be it radio ads, billboards or flyers. However, most of these ways fail in reaching out to potential buyers at the right time and in the right manner. Shouldn’t technology be able to address this problem efficiently? That’s why […]

Why Google Nearby and Samsung CloseBy are superior to the Physical Web

Nearby notifications - Samsung CloseBy - Physical Web

Bluetooth beacons are a big deal! Instead of searching for recipes online, recipes come to us as we stand in front of aisles buying vegetables and pulses for the dinner. Instead of showrooming for hours at the local tech store, our phone points out at specials while we just step into the store. Beacons and […]

Coffee shop marketing strategy (Eddystone beacons) that costs less than $50 a month

Coffee shop marketing strategy (Eddystone beacons)

First, how do you attract new customers to your coffee shop beyond the people that just walk by or are already familiar with your shop? A good location, unique and friendly ambience, and of course great coffee is a good start, but considering that anyone can get coffee anywhere, even online sometimes, is this enough? […]

How the Real Estate industry is using beacons

Real estate industry using beacons vs sale signs

Real estate is one of those transforming industries that has recently picked up great interest in beacon-based marketing for boosting customer experience. With increasing blindness towards billboards and sale signs, realtors and marketers have to switch to alternate ways of delivering information to prospects. What better than delivering information on smartphones! A recent survey from […]