CATEGORY: Eddystone (w/o app)

Beacon campaigns that run on the Eddystone protocol and hence do not need an app to send out proximity messages.


[Webinar] How Eddystone can be the Most Powerful Tool for Digital Agencies in 2017

Why-digital-agencies-should-know-about-Eddystone

That micro-moments are fast transforming the way consumers interact with brands, is no news any longer. Digital agencies all over are busy trying out new, innovative marketing channels to help brands win those micro-moments and in turn win the hearts of their consumers. Now, a huge chunk of these marketing efforts are focused around location. […]

10 Diverse Industries that can Leverage the Physical Web in Interesting Ways

10-Diverse-Industries-that-can-leverage-the-Physical-Web-in-Interesting-Ways

Anchored on the premise of bringing the core power of the web to objects in the physical world, Eddystone beacons and the Physical Web hold significant promise for not only proximity marketers, but also many diverse industries and verticals. The Physical Web allows businesses, both big and small to deliver the most relevant, contextual mobile […]

How Nearby Notifications can Transform Proximity Marketing

How-Nearby-Notifications-can-Transform-Proximity-Marketing

Ever since its introduction, Google’s Physical Web project has been attracting the attention of marketers worldwide, largely due to the ease of providing contextual and location-based marketing opportunities. This year, at Google I/O, the annual developer conference, Google made significant upgrades to the Physical Web project by introducing Nearby Notifications. Nearby Notifications are essentially a […]

Top 10 Reasons Why Proximity Marketers Should Leverage the Physical Web

In today’s fast paced world where people are constantly connected to smart devices, the best way to engage them across their many micro moments is by leveraging proximity solutions. Proximity marketing is based on the core premise of delivering the most contextual and personalized content or experiences at the right time and place, thereby ensuring […]

Top 10 Reasons Your Business Should Choose Eddystone over iBeacon

Top-10-Reasons-Your-Business-Should-Choose-the-Physical-Web-over-iBeacon

Location intelligence has become important for both individuals and enterprises in today’s hyper connected world. From using location data to hail the nearest cab to tracking employee attendance through proximity sensors, location information has practically become ubiquitous. Among the host of location-based technologies, Apple’s iBeacon technology, and Google’s Eddystone beacon protocol are proving to be […]