Trends and best practices of marketing for physical businesses
I am sure you have heard about the famous ‘beer and diapers’ example in which Walmart learned that the two products were often bought together. They came to this conclusion after analyzing data from in-store purchases. This story dates back to 1992, making it clear that retailers have, from a very long time, been aware […]
Published on: March 19, 2015
With 79% of UK brands planning to implement proximity marketing over the next 6 months, beacons are all set to move out of the pilot phase and go ahead with mainstream deployment. Therefore, it comes as no surprise that there’s a battle brewing in the world of location-based beacons. Infact, even the leading beacon players […]
Published on: March 3, 2015
Apple made its first leap into the ‘wearable technology’ market by announcing Apple Watch at the iPhone 6 launch event on 9 September 2014. Tim Cook, Apple’s CEO recently soothed the anticipation by revealing that Apple Watch will arrive on the shelves in April 2015. Being a device that’s to be worn on a user’s […]
Published on: February 17, 2015
Are you a passionate iOS developer eager to solve real world problems using beacons? Come, spend your day learning and building amazing location-enabled apps with us. If you are in the San Francisco Bay Area and are excited about beacons and Internet of Things, this is one event you shouldn’t miss. Read about Beacon Hack […]
Published on: January 12, 2015
Are you a passionate iOS developer eager to solve real world problems using beacons? Come, spend your day learning and building amazing location-enabled apps with us. If you are in the San Francisco Bay Area and are excited about beacons and Internet of Things, this is one event you shouldn’t miss. Read about Beacon Hack […]
Published on: January 12, 2015
Are you a passionate iOS developer eager to solve real world problems using beacons? Come, spend your day learning and building amazing location-enabled apps with us. If you are in New York and are excited about beacons and Internet of Things, this is one event you shouldn’t miss. Read about Beacon Hack Day New York […]
Published on: January 8, 2015
Consumers today love data-driven apps that deliver contextual information personalized to their needs and preferences. In most cases, such apps still require consumers to navigate to the page where they had installed the app, to open the app and interact with it. However, this approach of app interaction is fast becoming obsolete. Notifications are now […]
Published on: December 1, 2014
Businesses across various industry verticals are slowly but surely turning to beacons to make their marketing to sales to customer service contextually relevant. However, the first step towards successfully incorporating beacons into your business is procuring the right beacons for your business. Beacons come in all forms and sizes with varied features and capabilities. Do […]
Published on: October 22, 2014
From retailers to theme parks, restaurants and malls, one of the chief factors that fueled unparalleled excitement over beacons, is its ability to cater to the consumers’ desire to receive personalized, contextual offers and content on their mobile devices. According to a recent study by Research Now, a U.S based market research company, 72% of […]
Published on: September 22, 2014
Image Source: venturebeat.com Last tuesday, Apple kicked off its big event at the Flint Center for Performing Arts, by unveiling a trifecta of new products, which include two shiny new large-screen devices, the iPhone 6 and the iPhone 6 Plus, the long-anticipated Apple Watch, an advanced touchscreen wearable and a new mobile payment initiative named […]
Published on: September 11, 2014