According to a recent study by Usablenet, 30% of U.S shoppers used a mobile phone while in a store to help with shopping. It is no surprise then that mobile channel is all set to be the fastest growing retail touchpoint among consumers. Merely offering e-commerce features on mobile, however, will not help you drive loyal […]

Social media has marked the way ahead as one of the most valuable channels to drive customer engagement, enhance brand awareness and influence and boost sales. In fact, 74% of consumers are reported to rely hugely on social media to guide their purchase according to a recent BI Intelligence survey. Spurring shoppers to create, engage […]

Most fashion retailers are now using social media to connect with their audiences realizing the huge potential of discovery-led shopping. While some big brands are using multiple social platforms to engage customers and increase their fanbase, there are some who take social engagement to the next level. Here are some of our favorite social media campaigns […]

Interbrand, one of world’s largest branding consultancy, yesterday released their annual report on the ‘Best Retail Brands 2014‘. The report lists the top 50 U.S retail brands and leading stores from around the world. Today, customers want the convenience of online shopping to be carried over into their in-store shopping experience. This report reiterates the same […]

Mobile commerce accounted for nearly one-fourth of all e-commerce sales in 2013. According to a recent report by Goldman Sachs, there will be as much mobile commerce in 2018 as e-commerce in 2013. Increasing smartphone adoption and the rise of mobile commerce is changing the way people research and buy. A recent Google study in partnership with Nielsen revealed that smartphone […]

The U.S. online retail market is expected to reach $370 billion by 2017, according to Forrester. As e-commerce stores start to dominate the way consumers shop, online retailers need to use evolving technology to give users a personalized shopping experience. More and more consumers are choosing to shop online versus shopping in a store. They […]

‘Showrooming’ has become a retail industry buzzword that spells gloom and doom for bricks-and-mortar retailers. With the rise in the adoption of mobile devices, consumers today are spurred by the desire of getting the best possible deal for their purchases. According to the 2013 Vibes mobile consumer report, purchasing a product online after leaving a […]

The number of tablets sold worldwide has increased by nearly 70 percent during the last 12 months, leaving no doubt that mobile devices have overtaken desktops in terms of popularity. Although each person’s day-to-day behavior is different on mobile devices, one of the most popular activities includes researching products. More and more customers are migrating to […]

As mobile traffic continues to surge, it brings along great opportunities for retailers and brands to engage with their shoppers by bringing together the physical and digital worlds. Consumers today use their mobile devices to research products, find coupons and compare prices as they shop. You can utilize these metrics to gain insight about the behavior […]

Today a consumer’s path to purchase often comprises of many online and few increasingly mobile touchpoints. Not only do they use their mobile devices to make purchases but also to research products, compare prices and check reviews. There’s no denying that mobile shoppers and showrooming are two buzzwords that strike fear in the heart of brick […]