CATEGORY: NFC marketing

NFC Latest Trends 2021: 7 NFC Technology Trends to Watch Out for!

Although NFC is widely used in peer-to-peer payment systems and for data transfer, NFC has evolved dramatically over the years. Read this blog post to learn about the latest trends of NFC technology.

How Smart Products and Packaging Can Influence Consumer’s Behaviour

Every year, companies around the world sell trillions and trillions of dollars worth of products. A vast majority of those products involve some kind of packaging. With the rise of e-commerce and the global market, the packaging industry keeps on growing. Back in 2016, the global packaging market was reportedly worth around $757 billion. In […]

Top 5 successful implementations of NFC technology

Top 5 successful implementations of NFC technology

Major brands around the world have achieved phenomenal success by implementing NFC technology in their services. Corporations like Union Pay, Adidas, Japanese Airlines have used it for NFC payments, promotional campaigns, in-store engagement, and more. There is an expected growth in new contactless solutions with NFC technology in retail, healthcare, banking, and financial services.

How Will the Pandemic Propel the Adoption of NFC in a Post-COVID World?

As the world continues to sail through uncertainty in the newly adopted world, businesses are faced with many challenges – shifting business hours, fluctuating supply chains, and protecting their employees – all while ensuring that the public health is a priority whilst taking these decisions.
Contactless solutions will be the new future in a post-pandemic world. Contactless technologies such as NFC tags and QR Codes are on the rise and will continue to be in existence since it promotes zero-touch.

NFC for Luxury Brand Strategy: Fight Counterfeit and Market Effectively

NFC for luxury brands

The global counterfeit market is slowly growing to be hazardous accounting for $1.2 trillion globally.

Luxury brands especially fall prey to it.

NFC is a pathway that gives brands more ways to strengthen the brand, streamline operations, and connect with customers to increase revenue and protect the brand.

How to integrate NFC technology with your mobile marketing strategy

NFC in Mobile Marketing

In countries like the United States, consumers spend twice as much time on mobile as compared to desktop and laptop With such an inclination towards smartphones and the progress we have made with 5G, consumers are habituated to faster content delivery on smartphones. Businesses should aim to replicate the same mobile behavior in the offline […]

NFC tags guide: 5 Things you need to know before buying NFC tags

NFC tags guide: 5 Things you need to know before buying NFC tags

According to Forbes, we can attribute the rise of experiential retail to the large population of millennials preferring experiences over product. With NFC technology being cherished now more than ever, it is only valid that retailers, marketers and other business owners started using NFC to breathe new life into their online & offline marketing efforts. […]

What is NFC & how does it work?

What is NFC & how does it work?

NFC payment systems have managed to marvel the entire world with their ability to provide for fast cashless transactions with just a tap of a smartphone. The number of NFC mobile payment users projected as 166 million for 2018 is proof for the fact that smartphone users absolutely love this quick & easy payment system. […]

Why NFC manufacturers should partner with NFC marketing platforms

Why NFC manufacturers should partner with NFC marketing platforms

Growth of NFC technology NFC technology is all set to grow by leaps and bounds in the upcoming years. Based on Grand View Research reports, the NFC market size is forecasted to reach $47.43 Billion by 2024. NFC tags, NFC chips, NFC stickers & NFC readers are some of the well-known near field communication devices […]

Phones compatible with NFC in 2019: Find the complete list here!

Phones compatible with NFC

Avant-garde marketers realized very early on that NFC, as a technology, has more potential than just initiating cardless payments. Having NFC-enabled products in the store is analogous to having a store assistant waiting on individual customers paving the way for a more personalized shopping experience. Not to mention, the consumer is in charge and can […]