Google Analytics is a free web analytics service that lets you analyze your website and app traffic. Google Analytics also gives you a real-time overview of your audience – countries they belong to, how much time they spend on your website and how you acquired them. So, why should you use Google Analytics? Google Analytics […]

This month has been another big leap for us as we made some tweaks in Beaconstac to help you get the best of beacon technology. We are continuously striving to solve your issues – some that you let us know through feedback and some that we feel can help you make the most of the […]

There is no sliver of doubt about where beacon technology and proximity marketing is going. Growing at a CAGR of 29.8%, the market for proximity marketing is going to be worth USD 52.46 billion by 2022. Let’s not forget the whopping 53% of consumers that are willing to share their location to receive relevant advertising. […]

How to buy beacons (better AND more efficient!)? By now, you know all about what a beacon is and what it does. Now, it’s time to buy beacons. Just to recap, what is a beacon? A beacon is a small Bluetooth radio transmitter that can send messages to nearby devices. This guide is intended to help […]

General Data Protection Regulation (GDPR) overview GDPR is a European Union (EU) privacy law that impacts businesses around the world. This law regulates how companies use personal data of users located in the European Union. If a business collects, transmits, modifies or stores any personal data of EU citizens, they need to comply with GDPR. […]