CATEGORY: Product Highlights

What’s new in the product, how to utilize the product to its maximum potential and more

Cyber Monday Deal: Pay for the first month & the second month is on us!

Cyber Monday deals on Beacons and proximity marketing

Coming hot on the heels of Black Friday, Cyber Monday week is another exciting week in the run-up to Christmas. Gifting is the spirit of the season and we at Beaconstac have attractive deals up for grab, this Cyber Monday week! Offer details Pay for the first month of Beaconstac platform subscription, and the second month […]

Google just killed Android Nearby Notifications. What’s next for proximity marketing using beacons?

NearBee for beacon notification

On October 25th, 2018, Google announced that Android will discontinue support for Nearby Notifications from December 6th, 2018, citing misuse of the service resulting in irrelevant and spammy marketing messages being delivered as notifications on Android phones. It is unfortunate that Google chose to entirely shutter the service instead of working on improving the end-user […]

Introducing USB beacon: Designed for plug-and-play proximity marketing solutions

USB beacon | Beaconstac

Even the best-in-class Bluetooth beacons operate with batteries that eventually run out, requiring effort to replace them. In some cases, these beacons could be spread out over an entire nation, and the physical distances involved can be prohibitive. And that could be a deal killer for the entire proximity marketing project. To overcome the battery […]

Beaconstac Product Update: Store enhancements and Markdown Card Upgrades

Beaconstac Product Update: Markdown card upgrades and Store enhancements

Our engineering and design team has made a few more enhancements this month to give you an even more seamless experience using the Beaconstac dashboard. From directly embedding Google maps to markdown cards to being able to track your orders on the Beaconstac Store, there have been a lot of consumer-centric upgrades. Update #1: Store […]

How to integrate Google Analytics with Beaconstac to track users

How to integrate Google Analytics with Beaconstac to track users

Google Analytics is a free web analytics service that lets you analyze your website and app traffic. Google Analytics also gives you a real-time overview of your audience – countries they belong to, how much time they spend on your website and how you acquired them. So, why should you use Google Analytics? Google Analytics […]

Beaconstac Product Update: Introducing Image Customizations and Analytics Export

Beaconstac Product Update: Introducing Image Customizations and Analytics Export

This month has been another big leap for us as we made some tweaks in Beaconstac to help you get the best of beacon technology. We are continuously striving to solve your issues – some that you let us know through feedback and some that we feel can help you make the most of the […]

Why proximity marketing resellers should choose Beaconstac over MLM companies

Why proximity marketing resellers should choose Beaconstac over MLM companies

There is no sliver of doubt about where beacon technology and proximity marketing is going. Growing at a CAGR of 29.8%, the market for proximity marketing is going to be worth USD 52.46 billion by 2022. Let’s not forget the whopping 53% of consumers that are willing to share their location to receive relevant advertising. […]

7 things you need to know before you buy beacons

Buy beacon guide

How to buy beacons (better AND more efficient!)? By now, you know all about what a beacon is and what it does. Now, it’s time to buy beacons. Just to recap, what is a beacon? A beacon is a small Bluetooth radio transmitter that can send messages to nearby devices. This guide is intended to help […]

Beaconstac updates policies to become GDPR compliant

Beaconstac updates policies to become GDPR compliant

General Data Protection Regulation (GDPR) overview GDPR is a European Union (EU) privacy law that impacts businesses around the world. This law regulates how companies use personal data of users located in the European Union. If a business collects, transmits, modifies or stores any personal data of EU citizens, they need to comply with GDPR. […]

How to choose the best proximity marketing company for your business

Comparison of Proximity marketing companies

Even with retail apocalypse making headlines for the last couple of years, tech-savvy businessmen have found ways to compete with online giants like Amazon. According to a report from The New York Times, just 8.9 per cent of the retail sales in the United States last year were made online – which includes Amazon. Presented […]