What’s new in the product, how to utilize the product to its maximum potential and more
Coming hot on the heels of Black Friday, Cyber Monday week is another exciting week in the run-up to Christmas. Gifting is the spirit of the season and we at Beaconstac have attractive deals up for grab, this Cyber Monday week! Offer details Pay for the first month of Beaconstac platform subscription, and the second month […]
Published on: November 27, 2018
On October 25th, 2018, Google announced that Android will discontinue support for Nearby Notifications from December 6th, 2018, citing misuse of the service resulting in irrelevant and spammy marketing messages being delivered as notifications on Android phones. It is unfortunate that Google chose to entirely shutter the service instead of working on improving the end-user […]
Published on: October 26, 2018
Even the best-in-class Bluetooth beacons operate with batteries that eventually run out, requiring effort to replace them. In some cases, these beacons could be spread out over an entire nation, and the physical distances involved can be prohibitive. And that could be a deal killer for the entire proximity marketing project. To overcome the battery […]
Published on: October 25, 2018
Our engineering and design team has made a few more enhancements this month to give you an even more seamless experience using the Beaconstac dashboard. From directly embedding Google maps to markdown cards to being able to track your orders on the Beaconstac Store, there have been a lot of consumer-centric upgrades. Update #1: Store […]
Published on: October 18, 2018
Google Analytics is a free web analytics service that lets you analyze your website and app traffic. Google Analytics also gives you a real-time overview of your audience – countries they belong to, how much time they spend on your website and how you acquired them. So, why should you use Google Analytics? Google Analytics […]
Published on: September 20, 2018
This month has been another big leap for us as we made some tweaks in Beaconstac to help you get the best of beacon technology. We are continuously striving to solve your issues – some that you let us know through feedback and some that we feel can help you make the most of the […]
Published on: August 28, 2018
There is no sliver of doubt about where beacon technology and proximity marketing is going. Growing at a CAGR of 29.8%, the market for proximity marketing is going to be worth USD 52.46 billion by 2022. Let’s not forget the whopping 53% of consumers that are willing to share their location to receive relevant advertising. […]
Published on: August 17, 2018
Here are the core factors to consider before you buy beacons. A guide to help you buy the right Eddystone beacons, iBeacon and the best Bluetooth beacons.
Published on: August 2, 2018
General Data Protection Regulation (GDPR) overview GDPR is a European Union (EU) privacy law that impacts businesses around the world. This law regulates how companies use personal data of users located in the European Union. If a business collects, transmits, modifies or stores any personal data of EU citizens, they need to comply with GDPR. […]
Published on: July 27, 2018
Even with retail apocalypse making headlines for the last couple of years, tech-savvy businessmen have found ways to compete with online giants like Amazon. According to a report from The New York Times, just 8.9 per cent of the retail sales in the United States last year were made online – which includes Amazon. Presented […]
Published on: July 19, 2018