CATEGORY: Product Highlights

What’s new in the product, how to utilize the product to its maximum potential and more


How Beaconstac can Help you Nail Retail Analytics using iBeacon Tech

How-Beaconstac-can-help-you-nail-retail-analytics-using-iBeacon-tech

If you are someone who has been following beacons and the recent Forbes articles, you would notice that they have outrightly talked about beacons as a trend that will be dead in 2017. However, many proximity marketing experts think otherwise. For starters, one of the reasons why beacons are predicted to see a fall in […]

How Beaconstac can Help you Nail Retail Analytics using Eddystone

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The recent growth in IoT (Internet of Things) has resulted in marketers across both large and small business segments, getting more savvy in the way they employ data to drive marketing campaigns. Not only has it helped them understand consumer behavior, but also gain insights into the kind of in-store marketing techniques that work best. […]

Beaconstac Update: Improved Card Creatives & Advanced Analytics

Beaconstac Update: Improved Card Creatives & Advanced Analytics

The last two months have been really exciting. We made a few changes to the Beaconstac platform based on the incredibly useful feedback we received from you – our coveted customers. A lot of the feedback we received was along the lines of: ‘how can I engage customers better?’ or ‘how do I know what […]

iBeacon and Physical Web: Differences in Deployment Strategies

iBeacon-and-Physical-Web:-Differences-in-Deployment-Strategies

Location-based technologies have witnessed significant growth over the last few years, with brands across diverse verticals leveraging technologies like iBeacon to deliver unique and valuable location-based content and services to customers. Now, with the introduction of Eddystone beacons and the Physical Web, businesses have another new and effective channel to reach customers at the right […]

Beaconstac Update: Notifications Chart, Multiple Cards and how you can Upgrade to Eddy

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Seeing is believing. It matters all the more when it comes to tracking the performance of your proximity marketing campaigns. This September, we have introduced some new features that will help you visualise and measure marketing campaigns.  Track Performance through Notifications and Distribution Charts Eddy Kit customers can now track Physical Web and Nearby Notifications through the […]

How to Effectively Engage Customers using the Physical Web and Eddystone Beacons

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Physical Web, the proximity ecosystem that is supported by Google’s Eddystone beacons is transforming physical world experiences like never before. The Physical Web was developed with the idea of bringing the power of the internet/web to objects in the physical space. This means, people can interact with objects in the physical world straight through their […]

Beaconstac Update: Discover the all new Rules by Places and Activity Logs

Beaconstac Product Update_July 2016

For a long time Beaconstac customers could run campaigns based on a single beacon or multiple beacons through tags. Such campaigns assumed users to be in close proximity (within three metres) of a beacon and worked only when their devices camped on to beacons, i.e., both the device and beacon were close enough to be […]

Creating a Beacon Campaign for your Hospital using Beaconstac

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  IoT adoption is bringing unprecedented operational efficiency to the healthcare sector in managing day-to-day clinical operations, tracking hospitalized patients, and more. Technavios, in its Global Internet of Things Market in the Healthcare Sector 2016-2020 report, predicts that the the Global Internet of Things (IoT) market in healthcare is estimated to grow at a CAGR […]

Creating a Beacon Campaign for your Airport using Beaconstac

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According to a report formulated by SITA, the airline industry organization, nearly 80% of airlines are planning to invest majorly in smartphone-enabled passenger services over the next three years. Almost one third of airlines worldwide have already invested in IoT programs with 38% of airlines expected to have IoT initiatives up and running in the […]

[Webinar] Google Nearby: How it will impact your Business

Google-Nearby-How-it-will-impact-your-business

Going by the recent updates that were announced at the Google I/O event, 2016 will go down in history as the year when beacons left the world in awe of how contextual notifications can help enhance a user’s daily life in ways he/she never imagined. By allowing places around a user, including museums and drug […]