CATEGORY: Product Highlights

What’s new in the product, how to utilize the product to its maximum potential and more

Beaconstac Update: The new Eddy Kit, Webhook Integration, UI Improvements and more

Feature Image_Beaconstac_Product_update_June 2016

Over the past few months, we have released a few updates to our platform. Our theme for the first half of 2016, was to enable our customers to run proximity marketing campaigns without ever writing a single line of code (of course, besides the initial SDK setup). With a set of exciting updates that include […]

Eddystone Kit FAQs: Everything you need to know about Beaconstac’s Eddy Kit

Beaconstac Eddy Kit FAQs

Google entered the beacon space in July 2015, two years after Apple, by designing their own beacon protocol called Eddystone. This started a wave of new exciting developments in the beacon space, as it received the much needed push from Google. You ask how? Well, Google played a masterstroke on various fronts by introducing Eddystone: I. […]

The Beaconstac Eddy Kit Explainer Video

Eddy Kit Explainer Video

A couple of weeks ago, we launched the ‘Beaconstac Eddy Kit’, and are extremely thrilled to see the overwhelming response it has received. Over 150 kits were sold within the first two days of opening for pre-order. For the uninitiated, the kit is a result of our discussions with various prospective clients, who did not […]

The Ultimate Checklist for Planning Your First Beacon Deployment


Year 2016 saw a great start with some really exciting news from the proximity marketing industry. Screenvision, a movie theater management company installed beacons in about 300 theatres as a part of their initial beacon rollout, while Rite Aid, a popular pharmacy chain deployed beacons in more than 4500 stores across the U.S. However, even […]

Announcing Beaconstac Eddy Kit : Launch your First Beacon Campaign in 15 minutes


Few marketing techniques have kindled the kind of excitement and buzz that beacon technology has, in businesses all over the world. However, in spite of all the hype around it, one factor that has prevented widespread adoption of beacons among business (SMBs in particular) is the need to have an app that can communicate with […]

[Webinar] The A to Z of Planning Your First Eddystone Beacon Pilot


Unless you have been living under a rock on the face of earth, chances are that you have already heard about Google’s Eddystone beacons. The Internet of Things initiative is a competitor to Apple’s iBeacon, but it ups the ante by working on both Android and iOS and offering a wider selection of data payloads. […]

Point-based or Grid-based: Which beacon deployment will your business need?


The overall Location Based Services (LBS) and Real-Time Location Systems (RTLS) market is expected to grow from USD 11.36 billion in 2015 to USD 54.95 billion by 2020, at a CAGR of 37.1%. And, iBeacon Technology forms a critical part of this growth as it is forging its way into various verticals at an incredible […]

Creating a Personalized Digital Signage Campaign using Beaconstac


Most retail beacon implementations today require shoppers to interact with a mobile app. These proximity detection devices then send discounts, ads or offers to the customer’s mobile device when he or she nears a particular product or aisle. But what happens if the customer fails to engage with his or her phone in-store? In such […]

Asia’s First iBeacon Treasure Hunt powered by Beaconstac


Last month saw the implementation of the first iBeacon Treasure Hunt in Asia at Saarang 2016, one of the most popular college fests in India. The event was organized by Clozerr, a customer-retention app that makes use of iBeacon technology. Close to 30 Beaconstac beacons were deployed throughout the event venue (IIT-M campus in Chennai) […]

Creating a Beacon Campaign for your Library using Beaconstac


Libraries today are unique, integrated learning centres that not only have a wide collection of books and online resources but also serve as venues for informative workshops. Given the sheer scale of resources and operations, technology plays a pivotal role in maintaining a successful library. iBeacon is one such technology, that is hugely transforming experiences […]