CATEGORY: Product Highlights

What’s new in the product, how to utilize the product to its maximum potential and more

Creating a Beacon Campaign for Your Workplace Using Beaconstac


Beacons are among the latest technology innovations that workplaces are harnessing for increased productivity and efficiency. Beacons in workplaces can be used to optimise multiple processes, from employee time tracking to floor navigation. Our earlier post on beacons in the workplace covers a wide range of beacon enabled solutions for offices. In this post we […]

[Webinar Slides] Your Guide to Planning a Successful Beacon Pilot


According to a recent Business Insider report, beacons could directly influence more than $4 billion of U.S. retail sales in 2015 – a number that will climb tenfold in 2016. Retail, however, isn’t the only sector that beacons have cast their spell on. Of recent businesses across various verticals are diving head first into the […]

A Step-by-Step Guide to Planning your Beacon Project

A Step-by-Step Guide to Planning your Beacon Project - Feature Image

Beacons have been generating buzz from the time they were introduced to the world at WWDC 2013. And while it may have taken businesses a little while to realize that iBeacon technology could be the answer to the increasing demand for contextual experiences – both online and offline, today it’s catching fire. This year began […]

Announcing Eddystone Compliant Beacons and the BeaconStone App


We are excited to announce that our beacons are now Eddystone compliant! Starting this week, we are shipping Eddystone compliant beacons to anyone who places an order for a Beaconstac kit. To give you a quick preview of Eddystone, it’s the new beacon format Google announced in July this year. It is cross-platform and is […]

Creating a Beacon Campaign for your Bank using Beaconstac


According to Gartner Research (2014), around 70% to 81% of banks have their apps in app stores across a wide range of device platforms. Another report, from eMarketer predicts that the number of worldwide smartphone users are expected to surpass 2 billion in 2016. Thus, the global adoption of mobile, and banks’ interest in digitizing […]

Know All about the Beaconstac Starter Kit


If you have been following our blog, you must have noticed the mention of the ‘Beaconstac Starter Kit’ quite too often. If you too, like most of our readers, are interested in knowing what the kit is all about and why we introduced it, this blog will be quite helpful. Let’s get started! 1. Why […]

Introducing the Beaconstac app – Watch Beacons in Action!


Although the whole world is excited to see, learn and understand beacons, very few have actually seen a beacon and an app work together. We got a lot of questions about how beacons work in a real-world scenario and how the Beaconstac platform can be used to trigger proximity messages. So, we built our Beaconstac […]

5 Beacon Deployment Hacks that you can Use


You must have heard it earlier: iBeacon is the most disruptive technology in recent times. While a lot of verticals are trying to get their hands dirty with beacons, others are still figuring out if they should be trying beacons. Whatever stage they are in, very few are totally aware of the ‘what’ and ‘how’ […]

[Webinar Slides] How to deploy and manage a fleet of beacons


If reports are to be believed, there will be around 30,000 active beacons by the end of 2014. With stores like Macy’s deploying beacons on a large scale, there’s no doubt that retailers are seeing value in these tiny devices, for consumer engagement, enhanced customer experiences, and generating more revenue. Though, there is a lot […]

5 Factors to consider before Beacon Deployment


Of recent there has been a substantial buzz around beacons. Up to now brands have mostly positioned their location-based marketing techniques around Wi-Fi and geo-fences, but a shift is occurring. Beacons, with their ability to identify ambient context, have got marketers across a wide array of verticals ranging from stadiums to theme parks and everything […]