CATEGORY: Product Highlights

What’s new in the product, how to utilize the product to its maximum potential and more


Creating a Beacon Campaign for your Supermarket using Beaconstac

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Unacast, which operates a network of beacon and proximity data, recently released its Q4 Proxbook report that reveals a staggering 52% growth in the number of beacons deployed in the past quarter. We have seen a number of large-scale beacon deployments that would corroborate such a figure. One of the top retail marketing strategies for […]

Introducing Proximity Notifications in Beaconstac

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Today we’re excited to announce the launch of Notifications. This new feature allows easy integration of Notifications into your campaigns without writing a single line of code. Unlike Push Notifications that are sent by a server, Local Notifications are initiated by an app. Both iOS and Android users are alerted with standard banners whenever a […]

Creating a Beacon Campaign for your Stadium using Beaconstac

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With the latest investment spurt visible in the sports industry for leveraging iBeacon technology, it is evident that sports venue owners and sports team sponsors are tapping into beacon’s micro-location capabilities to deliver specifically targeted personalized messages, alerts, services, and more on smart devices. In our earlier blog posts, we have already explored the ways […]

Creating a Beacon Campaign for Your Workplace Using Beaconstac

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Beacons are among the latest technology innovations that workplaces are harnessing for increased productivity and efficiency. Beacons in workplaces can be used to optimise multiple processes, from employee time tracking to floor navigation. Our earlier post on beacons in the workplace covers a wide range of beacon enabled solutions for offices. In this post we […]

[Webinar Slides] Your Guide to Planning a Successful Beacon Pilot

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According to a recent Business Insider report, beacons could directly influence more than $4 billion of U.S. retail sales in 2015 – a number that will climb tenfold in 2016. Retail, however, isn’t the only sector that beacons have cast their spell on. Of recent businesses across various verticals are diving head first into the […]

A Step-by-Step Guide to Planning your Beacon Project

A Step-by-Step Guide to Planning your Beacon Project - Feature Image

Beacons have been generating buzz from the time they were introduced to the world at WWDC 2013. And while it may have taken businesses a little while to realize that iBeacon technology could be the answer to the increasing demand for contextual experiences – both online and offline, today it’s catching fire. This year began […]

Announcing Eddystone Compliant Beacons and the BeaconStone App

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We are excited to announce that our beacons are now Eddystone compliant! Starting this week, we are shipping Eddystone compliant beacons to anyone who places an order for a Beaconstac kit. To give you a quick preview of Eddystone, it’s the new beacon format Google announced in July this year. It is cross-platform and is […]

Creating a Beacon Campaign for your Bank using Beaconstac

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According to Gartner Research (2014), around 70% to 81% of banks have their apps in app stores across a wide range of device platforms. Another report, from eMarketer predicts that the number of worldwide smartphone users are expected to surpass 2 billion in 2016. Thus, the global adoption of mobile, and banks’ interest in digitizing […]

Know All about the Beaconstac Starter Kit

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If you have been following our blog, you must have noticed the mention of the ‘Beaconstac Starter Kit’ quite too often. If you too, like most of our readers, are interested in knowing what the kit is all about and why we introduced it, this blog will be quite helpful. Let’s get started! 1. Why […]

Introducing the Beaconstac app – Watch Beacons in Action!

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Although the whole world is excited to see, learn and understand beacons, very few have actually seen a beacon and an app work together. We got a lot of questions about how beacons work in a real-world scenario and how the Beaconstac platform can be used to trigger proximity messages. So, we built our Beaconstac […]