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CATEGORY: Product Highlights

What’s new in the product, how to utilize the product to its maximum potential and more


5 Beacon Deployment Hacks that you can Use

Beacon-Deployment-Hacks-that-you-can-Use

You must have heard it earlier: iBeacon is the most disruptive technology in recent times. While a lot of verticals are trying to get their hands dirty with beacons, others are still figuring out if they should be trying beacons. Whatever stage they are in, very few are totally aware of the ‘what’ and ‘how’ […]

[Webinar Slides] How to deploy and manage a fleet of beacons

How-to-Deploy-and-Manage-a-fleet-of-beacons

If reports are to be believed, there will be around 30,000 active beacons by the end of 2014. With stores like Macy’s deploying beacons on a large scale, there’s no doubt that retailers are seeing value in these tiny devices, for consumer engagement, enhanced customer experiences, and generating more revenue. Though, there is a lot […]

5 Factors to consider before Beacon Deployment

5-factors-for-marketers-to-consider-before-going-ahead-with-beacon-deployment

Of recent there has been a substantial buzz around beacons. Up to now brands have mostly positioned their location-based marketing techniques around Wi-Fi and geo-fences, but a shift is occurring. Beacons, with their ability to identify ambient context, have got marketers across a wide array of verticals ranging from stadiums to theme parks and everything […]