CATEGORY: Proximity marketing


31 Psychology-backed lead generation strategies for real estate

Psychology-backed lead generation strategies for real estate

The past year witnessed that around 36% of home purchasers were millennials. With millennials taking the real-estate industry by storm through their consistently increasing purchases, it’s time for realtors to up their lead generation game and grab as many leads as possible. While some of the older lead generation techniques still hold their ground, the […]

Top retail marketing strategies in 2019

top_retail_marketing_strategies_in_2019

To make it in retail, the mantra for success was – Location, Location, Location. Not anymore, though. 2018 saw major big-box retailers like Toys R Us, Bon-Ton closing down and others like Macy’s, Sears and J.C. Penney closing some of their major stores. The culprit? E-commerce that has brought on the ‘retail apocalypse.’ But, the […]

BLE beacons, QR codes and NFC – A unified approach to boost millennial engagement

2018 was the banner year for proximity marketing solutions like Bluetooth beacons and QR codes. While Tommy Hilfiger experimented with Bluetooth-tagged clothing, small business retailers used beacons to design experiences similar to Amazon Go. Not just that, Snapchat launched QR based Snapcodes, and Instagram, Amazon, and Google caught up. Clearly, as 2018 has come to […]

How SMBs can leverage location-based marketing to drive their ROI

By 2022, the proximity marketing market is estimated to be worth USD 52.46 billion. And, with the growing emphasis on improved customer experience, SMBs must make efforts to incorporate proximity marketing in their marketing arsenal. Instead of singling out only one proximity channel, a smart move is to implement a combination of two or more […]

Best proximity marketing apps in 2019

Best proximity marketing apps for 2019

Why do we need proximity marketing apps? Proximity marketing apps play a major role in those I-want-to-know, I-want-to-go and I-want-to-buy moments. It’s a powerful way for offline businesses to establish an extended communication channel with consumers and keep them engaged. Also, with the demise of Google’s Nearby Notifications (after 6th Dec 2018), apps are the […]

Proximity Marketing in 2019 and the market forecast for 2022

Proximity-based marketing isn’t a new concept. It has been around for decades. Whether it’s giving out flyers in the busiest part of the city or hiring a sign spinner to drive sales, it has always relied on location-based marketing. With the dawn of the World Wide Web, marketers were able to target consumers using their […]

Why Wi-Fi resellers should consider proximity marketing business opportunities

Why Wi-Fi resellers should look into proximity marketing business opportunities

Nine-in-ten urban dwellers use smartphones to get directions. In fact, 80% of the urban population makes use of location functionality at restaurants, 67% at shopping malls and 50% at the gym, to name a few. With this extensive adoption, location-based services have naturally taken off. Among numerous existing location marketing solutions, Wi-Fi marketing has been […]

How to run a powerful proximity marketing campaign on iOS devices?

How to run a powerful proximity marketing campaign on iOS devices

According to a recent survey by Statcounter in December 2017, 19.91% of the mobile market is occupied by iOS devices. For the last few years, sending proximity marketing campaigns to iOS was a breeze – Chrome browser scanned for beacon signals and displayed the notification on the device as soon as it detected a beacon […]

What are the 4 highest converting proximity campaigns for holiday season 2017?

Beacons in holiday season

Six hundred and fifty-eight dollars – That’s how much customers spent during the holiday sale in 2016! That was up by 4% from 2015. Deloitte expects holiday sales to top $1 trillion between the months of November and January this year. This spike in customer activity is both an opportunity and a challenge for small […]

5 Ways to Measure the Impact of your Proximity Marketing Campaign

How-to-measure-the-impact-of-your-proximity-campaign

Though it’s not quite over yet, 2016 has been one of the best years for the proximity marketing industry till date. While year 2015 saw brands hold discussions around beacons, geofencing and other location-aware infrastructure, this year saw brands come forward and discuss tips around developing a beacon-enabled app, the promises that Eddystone holds in […]