CATEGORY: Proximity marketing


Anatomy of a Successful Proximity Marketing Campaign

Have you ever seen or heard of a particularly genius proximity marketing campaign and thought to yourself, “Wow, why didn’t I think of that?” Similar reactions were seen when Heineken deployed beacons to drive purchase intent, in-store sales, and brand awareness in conjunction with the release of the 2015 James Bond movie ‘Spectre’ which led […]

3 Reasons Why you Need to Invest in Proximity Marketing Now

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It goes without saying that 2015 marks that year that proximity marketing officially took off its training wheels. Right from leading retail brands like, Macy’s, Coca-Cola and Procter & Gamble to publishing brands like Elle to events like SXSW festival, businesses across various verticals are busy trying to deliver a compelling customer experience by pushing […]

4 Tips to Kickstart your Proximity Marketing Campaign

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At the recent ‘Mobile Outlook 2015: Up, Down or Flat?’ webinar, industry experts strongly agreed that marketing strategies will beat out tactics for marketers in 2015. Experts also gave confident nods to the fact that the key to successful mobile executions lies in knowing your audience and gaining deep insights into their behavior. This is […]

What is Proximity Marketing and How does it Work?

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UPDATE:  Now you can set up beacon marketing without investing in your own app  Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications. Over the past year, we have seen a number of brands ranging from casinos to theme parks, opt-in […]