CATEGORY: QR code marketing


Leverage QR Codes for print media to create dynamic user journeys

$163,000 That’s how much a full-page advertisement in a newspaper can cost you!  Ad space in a newspaper is much like real estate. It’s all about the location and running traditional newspaper ads can cost you anywhere from $2,700 to $163,422 depending on size, day of publishing and ink.   Aside from the monumental cost, the […]

Top Tips for Marketing Your Small Business on Instagram

The large presence that Instagram has in the social media sphere is unavoidable. Everyone from your relative to your favorite restaurant to your doctor has a profile. This social sharing site has developed into a strong tool for brands to connect with their customers. Your small business can use Instagram as a tool to encourage sales, […]

Custom QR Codes: How to Create Them + 9 Design Tips and Examples

QR Codes, since their inception, have gone through multiple transformations to cater to the needs of masses and brands.  The era of black and white QR Codes is over. QR Codes today are versatile, can be designed in several ways without losing their scannability, and yet look pleasing. QR Codes are one of the most […]

5 ways of using dynamic QR Codes to run successful marketing campaigns

5 ways of using dynamic QR Codes to run successful marketing campaigns

QR Codes with their simple, uncomplicated functionality have taken over the world.  These 2D matrix barcodes called QR Codes are the route to strategically bridge the gap between offline and online world. QR Codes, although a native to Japan and China, are now gaining immense popularity in the USA, Europe, and other southeast Asian countries. […]

7 best QR Code scanner apps leading the pack in 2019

QR code scanner apps in 2019

2019 is the year of QR codes – they have been readily adopted by businesses and consumers alike. Consumers scan QR codes to make payments, reveal product information, avail rewards or discounts and share information.  Related: QR code use cases for marketing in 2019 SCANNING QR CODES WITHOUT AN APP On iOS With the iOS […]

Upgrade your QR Codes into a powerful & integrated marketing channel

QR codes in 2019

Offline and online experiences are not meant to be in silos – definitely not in 2019. In an attempt to bridge the gap, brands have already added QR codes to their offline presence – on product, packaging or marketing material.  However, in our conversations with FMCG, CBD and CPG brands, we realized that 80% of […]

QR Codes vs NFC: What is best for your business?

QR codes vs NFC

Customer experience, both offline and online, has fast become a top differentiator for businesses of all sizes. According to a Walker report, by 2020, customer experience will overtake price and product as the primary brand differentiator. With that in mind, businesses are drifting towards connecting offline and online experience with technologies such as NFC and […]

Grocery Store Marketing Plan: The Combination of Brick-and-Mortar Marketing and QR Codes

QR Code Coupons in Direct Mailer for grocery stores

Coming up with fresh promotional ideas frequently may be difficult. Especially when you run a small business like a grocery store and all traditional marketing strategies seem trite. You look at your competitors focused on weekly discounts or printed brochures and start believing that’s everything you can do, too. And when you emulate their strategies, […]

QR codes on CBD labeling are the key to legalization in Utah, Indiana & Oregon

QR codes on CBD labeling

CREATE YOUR QR CODE CBD packaging regulations in 2019 and beyond The Utah Department of Agriculture and Food (UDAF) recently announced that all hemp products, including CBD oils, will be legal for purchase only when labeled. The label should include a QR Code that informs consumers about the ingredients used and a certificate of analysis […]

QR Code Design Enhancements: Beaconstac Product Update

Custom QR Codes

Create colorful, customized QR Codes with logo, frame and image with our QR Code Solution. Want to start with free QR Codes? Try our QR Code Generator The Update Now, you can create branded QR Codes that stand out in a sea of black and white QR Codes to reinforce your branding and offer customers […]