CATEGORY: QR code marketing


Reimagining consumer-good (CPG) brands in post-COVID times

Almost 20 years ago, when SARS infected 8,000 people in China, it helped catapult Alibaba Group into a global online retail giant

Today, with 4.18 million people affected with COVID-19 worldwide, forward-thinking CPG brands are preparing to flip the switch and go contactless

Shoppable QR Codes: The Next Big Advertising Opportunity

Shoppable QR Code for a clothing brand on television

Brands today are relying more on direct-to-customer interactions to sell their products on social media. TV advertisements are facing a lower engagement rate as viewers are using smartphones and tablets during commercials. NBCU and other brands are using shoppable QR Codes to engage viewers by letting them buy products by scanning QR Codes on the TV screen which links to the brands’ e-commerce website.

Zero-touch Retail: The future of a post-pandemic world

With all the short-term challenges that retailers and brands face – health and safety, decreased labor force and consumer demand, one solution that has consistently proven to be effective is contactless or zero-touch marketing strategies.

Top 10 DTC Brands That Have Mastered QR Code Campaigns

DTC QR Codes within stores to improve customer experience

With consumers today demanding for a better experience, companies and brands are turning from B2C to Direct-to-Customer or DTC brands. QR codes are already a powerful tool among the DTC brands that are placed on the products, magazines, print advertisements, billboards facilitating increased visual engagement through product information, interactive advertisements and entertaining videos.

QR Code Frame: How to Use it to Increase Customer Engagement

A number of popular brands such as JC Penney, McDonalds, and Tag Heuer have witnessed a spike in customer engagement by adding appropriate CTAs to their QR Code campaigns.

How do frame QR Codes help?

Restaurants in the post-COVID world: QR Code menus + other actionable strategies to reopen

Restaurant-strategies-post-lockdown

While restaurants are eager to formulate a robust post-crisis plan, the evolving consumer behavior makes this hard to do. In this blog post, I talk about the expected change in consumer behavior and how restaurants can adapt to keep their doors open post-lockdown.

Top 10 CPG Brands That Nailed Their QR Code Campaigns

Brands use CPG QR Codes to provide product information

Consumer Packaged Good(CPG) brands are using QR codes to provide informative, engaging and interactive experiences for consumers. To increase their brand loyalty many CPG brands have found creative ways to use QR codes in their marketing strategies. In this blog we will learn how top 10 brands are killing with QR codes.

COVID-19 Solutions: Companies that are using tech to fight the virus

Global Tech solutions fighting COVID-19

Companies around the globe are turning to technology to keep communities engaged, facilitate contact tracing and help the economy.

Top 10 real estate agents and realtors killing it with QR codes

QR code in front of a real estate property

Contrary to widely-held belief, millennials are more likely to buy a property than rent one. With changing consumer demography, we need to modify the ways of interacting with our buyers. Some of the top real estate agencies have nailed it by using QR codes. Here are a few learnings of Top 10 real estate agents and realtors who are killing it with QR codes.

QR Codes in the U.S.- How fast is it growing and who’s using it

QR codes are one of the most important marketing tool for businesses in United States

Market spaces for many SMEs and MSMEs in the United States have undergone a drastic change over a few months. Businesses in the US need new marketing strategies to sustain in their respective markets. QR codes can help these businesses attract new customers, incentivize them, retarget existing customers and build trust.