Category: Theme Parks

10 Diverse Industries that can Leverage the Physical Web in Interesting Ways

Anchored on the premise of bringing the core power of the web to objects in the physical world, Eddystone beacons and the Physical Web hold significant promise for not only proximity marketers, but also many diverse industries and verticals. The Physical Web allows businesses, both big and small to deliver the most relevant, contextual mobile […]

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Ebook: How to keep your Customers Happy using Beacons

With holiday shopping season just around the corner, many large retail chains are all set to leverage beacons to grant shoppers a memorable shopping experience. The recent rollout of 4000 beacons across 786 stores of Macy’s in the U.S, is a perfect example of how much retailers are banking on beacons to re-define in-store customer […]

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How Beacons can help Tansform Zoo and Theme Park Experience for Visitors

Ever since Apple introduced iBeacon technology in the summer of 2013, there has been a lot of excitement over the opportunities of being able to reach out to customers long before they make their way to the retail store, restaurant, malls or event. And now that almost any device, running on Android 4.3+ or iOS […]

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How Beacons can help Transform Visitor Experience at Zoos and Theme Parks

Ever since Apple introduced iBeacon technology in the summer of 2013, there has been a lot of excitement over the opportunities of being able to reach out to customers long before they make their way to the retail store, restaurant, stadiums or museums. And now that almost any device, running on Android 4.3+ or iOS 7.1+, […]

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Improving Customer Engagement with Beacons

In today’s age of never-ending struggle to boost loyalty and enhance customer engagement, beacons provide businesses with a competitive edge to build more a personal relationship with their customers. Adding on to it, unlike other location based technologies such as Near Field Communication (NFC), which is limited to Android devices and detectable only within a […]

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