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All about beacons

Learn everything there is to know about beacons
and successfully launch your beacon pilot.

Location-based Marketing vs Proximity Marketing

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It is no secret that location-based marketing is fast changing the way consumers interact with brands around them. According to a report by the Location Based Marketing Association, 75% of marketers believe location-based marketing is an important element to their business strategy. One of the primary reasons why location-based marketing is so popular among both […]

How Samsung’s CloseBy Will Hasten Beacon Adoption Across the World

How-Samsung's-CloseBy-will-help-businesses-widen-their-reach

Beacons entered the marketing landscape a few years ago, with splashy headlines touting large nation-wide deployments and the opportunities that it provided brands with when it came to engaging their customers at the right time and place. Inspite of these humongous opportunities, the pace of beacon adoption across verticals in the proximity marketing industry was […]

Wi-Fi vs RFID vs GPS vs Beacon: Which Location-Based Service Technology should your Brand go ahead with?

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Location is mobile, and as Benedict Evans at Andreessen Horowitz, a venture capital firm in Silicon Valley, puts it, ‘Mobile is eating the world.’ This staggering consumer shift to mobile has made location the cookie of the real world, thus making it easier and more vital for businesses to take actionable decisions from, the data […]

Creating an Eddystone Campaign to Measure the Offline Attribution of a Google AdWords Campaign

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It is one thing to think your campaign worked, and another to know it. Ask any marketer out there and he/she would agree that data-driven marketing has been a major boon in this front as it helps measure and track the scope of opportunities via digital efforts. So much so that, it often outpaces traditional […]

Creating an Eddystone Campaign to Retarget Your Retail Customers using Facebook Pixel

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While most marketers connect beacons with in-store coupons or notifications, retargeting is quickly emerging as a compelling use case in the the proximity marketing space. According to Proxbook’s Q4 2016 report, at a growth rate between 14-15% throughout the year, driving advertising campaigns through online retargeting was one of the primary value-adding factors last year. […]