All About Beacons

Learn how you can use beacons and proximity marketing
to reach more customers and grow your business.

Best proximity marketing apps in 2019

Best proximity marketing apps for 2019

Why do we need proximity marketing apps? Proximity marketing apps play a major role in those I-want-to-know, I-want-to-go and I-want-to-buy moments. It’s a powerful way for offline businesses to establish an extended communication channel with consumers and keep them engaged. Also, with the demise of Google’s Nearby Notifications (after 6th Dec 2018), apps are the […]

Google Nearby to NearBee: How to make the transition

NearBee: Best Google Nearby alternative

Google’s announcement to shut down Nearby has come as a shock to many who were invested in the beacon technology leaving them confused or scrambling for solutions to ensure that their beacons do not go to waste. While Nearby will continue to work till December 6, 2018, we have already launched our solution, NearBee, that […]

5 reasons why your small business needs an app

Small businesses need apps

30% of small businesses fail in their first year. This can be attributed to several reasons such as not offering a unique value proposition, not having a definite revenue model or not having enough capital. But, one of the most overlooked causes is ‘rigidity’. Failure to adapt to new technology and keeping old strategies alive […]

Do you have a brand app? Use NearBee SDK to run proximity marketing campaigns

Use NearBee SDK to run your proximity marketing campaigns

Proximity marketing as a form of marketing has been around for decades but has remained confined to just bringing people to stores. However, with Bluetooth beacons not only can brands bring more people to the store, but also engage with customers inside the store. Related: Using beacons to improve the consumer experience Think of Bluetooth […]

How can small businesses promote Nearbee for proximity marketing?

How to promote local NearBee app to local consumers

With Google discontinuing support for Nearby Notifications, the way ahead for proximity marketing is to have an app. In our attempt to step up the beacon game, we introduced NearBee for Android and iOS. This hardware agnostic app scans and detects all beacon notifications at physical locations. The obvious question most proximity marketing enthusiasts are […]