All About Beacons

Learn how you can use beacons and proximity marketing
to reach more customers and grow your business.

Beaconstac And Kumulos Make Proximity Marketing Simpler

Beaconstac And Kumulos Make Proximity Marketing Simpler

Making a beacon-aware app just got a whole lot simpler. Mobile developers and mobile development agencies can now access the robust mobile app performance management by Kumulos as well as Beaconstac’s comprehensive proximity marketing solution to send push notifications using beacons. Announcing the partnership, Kumulos Founder & Director, Bob Lawson says, “There’s a great fit […]

Phones compatible with NFC: Find the complete list here!

Phones compatible with NFC

Avant-garde marketers realized very early on that NFC, as a technology, has more potential than just initiating cardless payments. Having NFC-enabled products in the store is analogous to having a store assistant waiting on individual customers paving the way for a more personalized shopping experience. Not to mention, the consumer is in charge and can […]

Run proximity marketing campaigns without an app with Beaconstac

Run proximity marketing campaigns without an app

Exciting times ahead at Beaconstac! The Beaconstac solution now supports NFC and QR codes in addition to beacons giving you the opportunity to run proximity marketing campaigns without an app. While beacons remain the best way to deliver location-based contextual content through a native app, we recognized the need for an app-less proximity marketing solution […]

Why 2019 is the year of QR codes

Why_2019_is_the_year_of_QR_codes-feature

Despite having been around for decades, QR codes never became the revolutionary marketing strategy that businesses and marketers had hoped. But, 2017’s iOS 11 update changed that. Apple’s stealth update that allows QR codes to be scanned directly through the camera app is game-changing. Adding the QR code feature on the control setting was pure […]

DIY Beacon App Builder: A Beaconstac and Shoutem Initiative

Beacon app builder for Android and iOS

Proximity Marketing market is expected to be worth $52.46 billion by 2022 as businesses pay more attention to giving consumers experiential choices. While proximity marketing through beacons can be achieved by a hardware agnostic app like NearBee that allows consumers to check out all the offers in their neighborhood, we quickly understood there was a […]