Proximity marketing or location-based marketing has taken several forms over the years – flyers, sign spinning, and OOH advertising. But, proximity marketing with beacons has become and will continue to be the most popular, cost-efficient way to send out proximity marketing campaigns. By 2020, 400 million beacons are expected to be deployed. Simply put, a […]

There is no sliver of doubt about where beacon technology and proximity marketing is going. Growing at a CAGR of 29.8%, the market for proximity marketing is going to be worth USD 52.46 billion by 2022. Let’s not forget the whopping 53% of consumers that are willing to share their location to receive relevant advertising. […]

Bluetooth low energy or BLE is a form of wireless communication designed especially for short-range communication. Read on to get the low-down on all things BLE beacons.

In terms of revenue, the beacon technology market generated USD 519.6 Million in the year 2016. And according to the Grand View Research, it is expected to reach USD 58.7 Billion by 2025. This massive growth of beacon-based proximity marketing isn’t merely restricted to the number of beacons being deployed across the world – it […]

Six hundred and fifty-eight dollars – That’s how much customers spent during the holiday sale in 2016! That was up by 4% from 2015. Deloitte expects holiday sales to top $1 trillion between the months of November and January this year. This spike in customer activity is both an opportunity and a challenge for small […]