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All about beacons

Learn everything there is to know about beacons
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3 Reasons Why Beacon Adoption Is Not a Challenge Anymore

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One of the announcements that created quite a buzz in the proximity marketing industry was the one around Google Nearby. Coupled with Eddystone beacons, Google Nearby Notifications has got brands and businesses all over the world excited about the prospect of being able to deliver highly contextual mobile-based brand experiences without the need for a […]

Physical Web: 3 Interesting Projects that Your Business can Learn From

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Techcrunch recently published an article hailing beacons for having been successful in showcasing their potential in commercial settings. However, the article also pointed out that going ahead opportunities for innovation and value-added use cases will lie more in the enterprise domain than in the commercial domain. Now, while we here at MobStac totally agree that […]

iBeacon and Physical Web: Differences in Deployment Strategies

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Location-based technologies have witnessed significant growth over the last few years, with brands across diverse verticals leveraging technologies like iBeacon to deliver unique and valuable location-based content and services to customers. Now, with the introduction of Eddystone beacons and the Physical Web, businesses have another new and effective channel to reach customers at the right […]

Best of Beacons this Week: Proximity Marketing Market will be Worth $52.46 Billion by 2022 and more

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We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how Waze is leveraging beacons to assist in tunnel navigation to how the proximity marketing industry is expected to witness massive growth as we move forward. So, sit back and check out the latest […]

10 Diverse Industries that can Leverage the Physical Web in Interesting Ways

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Anchored on the premise of bringing the core power of the web to objects in the physical world, Eddystone beacons and the Physical Web hold significant promise for not only proximity marketers, but also many diverse industries and verticals. The Physical Web allows businesses, both big and small to deliver the most relevant, contextual mobile […]