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All about beacons

Learn everything there is to know about beacons
and successfully launch your beacon pilot.

How you can send Engaging Eddystone Notifications using Beaconstac

How-retailers-can-engage-users-better-using-Eddystone

Ever since its introduction, beacons have been attracting the attention of marketers worldwide, largely due to the ease of providing consumers contextually relevant information, building relationships, and generating better returns. However, without this element of proximity, there would have been a huge compromise on the value-add factor of these notifications, as they would either be […]

Getting Started with Beacons – The Game Plan

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Getting started with any emerging marketing tech can be intimidating. You’re not sure where to begin, what to expect and how fast you can start seeing results. Proximity marketing using beacons is no different. While thousands of retailers and other businesses have deployed beacons successfully, it can be quite daunting to understand what proximity marketing […]

How Beaconstac can Help you Nail Retail Analytics using iBeacon Tech

How-Beaconstac-can-help-you-nail-retail-analytics-using-iBeacon-tech

If you are someone who has been following beacons and the recent Forbes articles, you would notice that they have outrightly talked about beacons as a trend that will be dead in 2017. However, many proximity marketing experts think otherwise. For starters, one of the reasons why beacons are predicted to see a fall in […]

How Beaconstac can Help you Nail Retail Analytics using Eddystone

How-beaconstac-can-help-you-nail-retail-analytics-using-eddystone-beacons

The recent growth in IoT (Internet of Things) has resulted in marketers across both large and small business segments, getting more savvy in the way they employ data to drive marketing campaigns. Not only has it helped them understand consumer behavior, but also gain insights into the kind of in-store marketing techniques that work best. […]

[Webinar Slides] How Eddystone can be the Most Powerful Tool for Digital Agencies in 2017

Why-digital-agencies-should-know-about-Eddystone

2016 will always be known as the year we saw beacons move beyond retail and enable critical, customer-centric use cases across various verticals. Three of the major highlights that marked this transition were the announcement of Google Nearby Notifications, Bluetooth 5 and the widespread adoption of Eddystone beacons, thanks to it’s ability to do away […]