Location-based marketing has been the buzzword in the marketing world for quite some time. But with mobile driving marketing budgets and plans in 2016, location-based advertising strategies are sure to open doors for huge new opportunities this year, especially when done right.  According to the “Global Location Trends Report” launched at SXSW, 75% of […]

We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how the Coachella Valley Music and Arts Festival plans to use beacons to how Eddystone campaigns can prove to be really valuable to retailers. So, sit back and check out the latest stories on […]

Google recently announced Eddystone support on the Chrome browser for Android devices, which is a great step in bringing interaction with the Physical Web content and seamless mobile experiences to the Android smartphone user segment. The Physical Web is an open source approach to use the core superpower of the web – ‘Interaction on demand’. […]

Retail stores are undergoing a paradigm shift today, where only  being a pure play brick and mortar store is not the best approach to connect with the target audience. A mix of online channels as well as physical stores, (otherwise called omni-channel) is the right way to reach customers. While a majority of sales still […]

Year 2016 is off to a great start for the beacon industry with Google having announced Chrome support on Android for Eddystone beacons. You ask why? – well, for one Android makes up 80% of the smartphone market. And the release of Chrome support on Android for Eddystone enables 800 million additional users to seamlessly […]

With the growth of mobile devices, more and more people are turning to their smartphones to fulfill a host of everyday needs. This is where apps supported with smart technologies like iBeacon really help in enhancing experiences. Keeping this in mind, iBeacon technology is being leveraged across an array of industries today, from hotels to […]

Editor’s Note: This blog was updated on July 9, 2019 to reflect all the latest changes in the proximity marketing market. Over the last four years there has been a technological uprising in the way modern marketers have gone about implementing location-based marketing. Beacons first came into the picture when Apple released the iBeacon specification […]

We are back with another issue of ‘Best of Beacons’ this Week. This week we’ve got a great lineup of beacon articles in store, right from Fujitsu’s announcement about beacon-enabling the Tokyo Parks Navi smart device app to Maxus’ report on the potential of beacons in retail. So sit back, sip a cup of coffee, […]

With mobile surpassing desktop as the most important influencer for customers to make purchase decisions, stores and brands should focus on the most effective ways to reach customers on their mobile devices. This is where location-based marketing or proximity marketing is proving to be a boon to brands and stores. Proximity marketing gives brands the […]

Year 2016 saw a great start with some really exciting news from the proximity marketing industry. Screenvision, a movie theater management company installed beacons in about 300 theatres as part of their initial beacon rollout, while Rite Aid, a popular pharmacy chain deployed beacons in more than 4500 stores across the U.S. Adding on to […]