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5 Facts every Digital Agency Professional should know about Proximity Marketing

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Year 2016 saw a great start with some really exciting news from the proximity marketing industry. Screenvision, a movie theater management company installed beacons in about 300 theatres as part of their initial beacon rollout, while Rite Aid, a popular pharmacy chain deployed beacons in more than 4500 stores across the U.S. Adding on to […]

IoT Ecosystem: How the IoT Market will Explode by 2021

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The IoT (Internet of Things) is growing at a significant pace as consumers, businesses, and governments are recognizing the benefits of connecting inert devices to the internet. A recent report titled ‘The Internet of Things Ecosystem Research’ from Business Insider (BI) states that the number of devices connected to the internet will increase from 10 […]

5 Location-based Marketing Technologies Agencies Should Leverage in 2016

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Location intelligence is fast becoming an important component for most brands and businesses. According to LBMA’s Global Location Trends Report, nearly 253 leading global brands, including BMW, Tesco, Starbucks, Coca-Cola and Starhub among others are leveraging location-based technologies to connect with their customers. In the same report, 75% of marketers concluded that location-based marketing is an […]

Omnichannel Retail in India: 5 Brands that are doing it Right

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Today, India’s hyper-connected consumers are rapidly entering an era where they expect retailers to provide consistent and unparalleled service across all touchpoints. From choosing between various channels to being channel agnostic, the Indian consumer has come a long way and is now fast moving towards the omnichannel way of life, according to PwC’s annual retail […]

Best of Beacons This Week: Apple files for ‘Works with iBeacon’ trademark and more

We are back with this week’s best of beacons round-up. In this feature, we cover some interesting news and updates from Apple’s recent ‘Works with iBeacon’ trademark application to how beacons can be effectively used in banks. So, sit back and check out the latest stories on iBeacon technology. 1. Apple files for ‘Works with Apple […]

Retail Analytics for Malls: 5 Key Metrics that can help Increase Customer Engagement

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It goes without saying that few industries are changing as rapidly as today’s retail sector. Faced with a still-turbulent economy and increasingly demanding consumers, rise of innovative technologies such as proximity marketing have helped malls and retailers to stay relevant and competitive by employing a data-driven approach to measuring the behaviour of their shoppers. So […]

[Webinar Slides] Will Eddystone take on iBeacon in 2016?

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According to recent Global Location Trends Report, year 2016 will see an undeniable rise in the growth of location-based technologies with 41% of marketers set to invest in beacons. One of the other key takeaways from the report is that strategies with strong physical context components will be at the forefront of brands’ minds this […]

10 Airports Using Beacons to Take Passenger Experience to the Next Level

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The travel and tourism industry, over the past couple of years has made significant strides to adopt new and innovative technologies like NFC, QR codes, iBeacon technology and Augmented Reality among many others. Such connected technologies are helping reshape passenger experiences at airports as well. According to MediaPost, more than one third of airlines worldwide […]

Beacons in India: 4 Reasons Indian Retailers should invest in Proximity Marketing

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The Indian technology and services market is poised to touch US$350 billion by 2025, as stated in the recently launched Nasscom-McKinsey’s report titled Perspective 2025: Shaping the Digital Revolution. The market will witness a steady growth to reach US$350 billion from US$132 billion in 2015. Innovation will be a major factor among those driving the […]

10 Event Planners using Beacons to Engage Attendees in Creative Ways

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Since their launch at Apple’s WWDC 2013, beacons have caught the attention of event tech pundits all over, as they helped usher in a new era in which attendees expect event organizers to offer a more contextualized event experience. In fact, the number of events that have leveraged cutting-edge event technology and mobile marketing initiatives […]