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Best of Beacons This Week: How Big BLE Beacons will be in 2016, and more

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We are back with this week’s best of beacons round-up. In this feature, we cover some interesting insights from forward looking beacon growth projections for 2016 to some very interesting and unique beacon deployments. So, sit back and check out the latest updates on iBeacon technology. 1.How Big Will Bluetooth Low Energy Beacons be in […]

Best of Beacons in 2015: Eddystone, IoT, Top iBeacon Apps, and more

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iBeacon technology is growing at an immense pace since its launch at the Apple Worldwide Developers Conference (WWDC) in the year 2013. We can gauge this technology’s influence in the near future through a recent study issued by Research and Markets, which states that the global iBeacon market is set to grow at a CAGR […]

Beacons vs NFC – Which Payment Technology Should Your Business Use?

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A growing number of merchants and consumers are turning towards mobile based proximity payments, given the imminent efficiency and convenience. According to eMarketer’s US Mobile Payments Forecast, the transaction value of proximity payments is expected to triple in 2016 due to broader merchant acceptance and a larger number of consumers using their phones to make […]

Wi-Fi meets iBeacon Technology: Merging the right IoT devices for growth

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In most big brands, two of the most important location-based technologies, Wi-Fi and iBeacon are working together to drive IoT growth.  With an array of location-based technologies (NFC, GPS, Wi-Fi, BLE) available, both consumers and businesses are facing an urgent need to identify the distinguishable features of these technologies. Many comparative studies such as iBeacon […]

How Beacons can Revolutionise Healthcare

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Mobile technology innovations today help provide solutions to a wide variety of problems. Mobile and associated technologies like Wi-Fi, GPS, NFC and beacons are positively impacting both individuals and enterprises, across diverse industries. Even in the healthcare space, mobile phones are impacting people across the entire industry, be it patients, consumers, or healthcare providers. Mobile […]

Best of Beacons this Week: University of Oklahoma uses beacons to find rooms on campus, and more

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We are back with another power-packed issue of ‘Best of Beacons this Week’ as we move towards the end of 2015. This week we’ve got a great lineup of beacon articles in store, from vital forecasts studying the growth of the global iBeacon market over the period 2014-2019, to how the sports industry is leveraging […]

4 Ways Beacons can Augment Fan Experience at Sports Events

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A recent Cisco study stated that 57% people choose to watch games at home instead of going to the venue. This statistic is jolting venue owners and sports teams who are striving to drive footfall to sports venues. The challenge for them is to motivate fans to choose sports venues over the comfort of their […]

How to Boost Holiday Sales by letting Customers Order Out of Stock Sale items

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The National Retail Federation recently announced that it expects sales in November and December to increase a solid 3.7 percent to $630.5 billion — significantly higher than the 10-year average of 2.5 percent. Adding on to that, the report also states that, holiday sales in 2015 are expected to represent approximately 19 percent of the […]

5 Reasons to make Beacons a part of your Digital Marketing Strategy

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The revenue from Location-based services market is expected to reach $43.3 billion by 2019, as stated in a report titled “Mobile Context & Location Services: Navigation, Tracking, Social & Local Search 2014-2019” issued by Juniper Research. The report also highlighted that over two-thirds of the total revenue, i.e. approximately 71%, will be driven through highly targeted […]

How Beacons are Transforming the Travel Industry

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iBeacon technology has witnessed adoption across diverse domains, from retail to education to museums, over the past few years. Although the retail industry has been the frontrunner in deploying beacon projects, the tourism industry has also seen significant transformation by leveraging beacons. Why are beacons of great value in tourism? Given the hyper-local and contextual capabilities […]