Our roundup this week is packed with informative nuggets and insights, right from what Google’s Eddystone means for businesses deploying beacons already, to how cinemas can use iBeacon technology to bring the thrill back to the movie experience. So sit back, sip a cup of coffee and check out the stories we have lined up […]

  The demand for contextually relevant experiences – both online and offline – has tremendously increased over the last few years. iBeacon technology presents an amazing opportunity for businesses across verticals to create location-aware messaging and engage with their audience at the right time. An increasing number of industries are now investing in beacon pilots to enhance […]

When it comes to driving the buzz around an upcoming movie release or selling movie tickets before a movie premiere, film studios and entertainment marketers have always been quick to move into the mobile sphere. And this trend was clearly based on the spike in interest among today’s moviegoers to watch new movie trailers on […]

According to a recent survey conducted by Survey Monkey, 59% of consumers would consider letting retailers know where they are in-store in exchange for exclusive values and savings. Another study from McKinsey reveals that the economic impact of IoT at retail will be close to $1.2 trillion by the year 2025. These are exciting times […]

It’s all over the news now! Google recently introduced a new beacon format and tools for working with BLE beacons. The new format is called Eddystone. And in case you are wondering how ‘Eddystone’ got its name – it is named after a lighthouse on the Eddystone Rocks in England. Let’s get into the finer […]

Of late, indoor location technology has grown over and beyond its outdoor counterpart. In fact, it currently plays a critical role in reinventing the mobile advertising, and app development industry. So much so that, it has now paved the way for a number of location-based , be it enhanced customer engagement, improved navigation or risk […]

Transport services today face quite a few challenges, one of the most significant challenges being – fare evasion. That’s true! According to Wikipedia, operators of the New York City Bus system lose millions of dollars a year to fare evasion. Another recent article on Melbourne’s transport system reveals that around  250,097 passengers were busted for […]

Our roundup this week is packed with informative nuggets and insights, right from how 500 buses in London have been fitted with beacons to how brick-and-mortar retailers can take on E-commerce giants. So sit back, sip a cup of coffee and check out the stories we have lined up for you. 1. Beacons installed on 500 […]

Personalization is the latest buzzword in brick-and-mortar retail. Over the years, ecommerce has taught us that communicating with customers in a timely and relevant manner can help retailers enhance customer loyalty and engagement. In fact, according to a recent survey by Accenture, nearly 60% of U.S consumers agreed that they want a more personalized shopping […]

In the current scheme of things, the brick and mortar retailers versus e-commerce giants war sounds much like the David Vs. Goliath story. And onlookers are eagerly waiting to see if David can fire the slingshot! Just as it was in the story, a lot of people believe that it’s impossible for brick-and-mortar stores (David) […]