Over the past few years, pop-up stores, with their ability to bridge the gap between e-commerce and brick-and-mortar stores have exploded and are currently fueling the retail revolution. From online brands testing the waters for a physical presence, to major retail brands testing out new products, the pop-up store concept has become a major tool […]
Published on: August 25, 2015
We are back with our latest roundup of must-read posts on beacons. This week we will cover an array of topics, from how Coca-Cola leveraged beacons to employ precise retargeting, to busting a few myths around location-based mobile advertising. Have a look at our picks below: 1. Coca-Cola pops open beacons’ potential for more precise retargeting […]
Published on: August 21, 2015
Marketers today are fast shifting from thinking in terms of channels and audiences to thinking about sending personalized messages to customers, each with their own preferences, personal history with the brand and unique value to the brand. Experts predict that this shift will cause platforms that can deliver personalized creative at scale to become critical […]
Published on: August 19, 2015
UPDATE 1: Chrome removes Physical Web support on iOS and Android. UPDATE 2: The Beacons notifications are now supported by Google’s own nearby services, which are active by default on all Android 4.4(KitKat) or newer devices. UPDATE 3: Android has shut down Google Nearby and all smartphones now require an app to receive beacon notifications. We […]
Published on: August 13, 2015
According to a recent ABI Research report titled BLE Tags: The Location of Things (LOT), BLE beacons are proliferating at a great rate, with beacon hardware shipments predicted to top 400 Million units in 2020, while breaking U.S. $1 Billion in revenue. One of the major driving factors behind this is the huge demand among […]
Published on: August 11, 2015
Our roundup this week is packed with informative nuggets and insights, right from how Target plans to use beacons across 50 of its stores, to how travellers can get a better experience at the JFK airport and more. So sit back, sip a cup of coffee and check out the stories we have lined […]
Published on: August 7, 2015
That beacons have gone mainstream is hardly news now. As more and more businesses aim to use beacons in their stores/museums/hotels/events and more, they are all faced with the one problem – how do I scale with beacons? Initially, most businesses (and as we often advise) start with a beacon pilot to test how beacons […]
Published on: August 6, 2015
In their efforts to boost customer loyalty programs by turning a one-time ticket buyer into a repeat buyer, cinemas and movie theater chains, of recent, have been constantly looking to leverage hyperlocal mobile technology. And no other business set up can provide entertainment brands and film studios with as huge an opportunity to do the […]
Published on: August 4, 2015
Eddystone, the new beacon format from Google is the hottest topic of discussion these days. While there is a lot of excitement around Eddystone, there is also a fair amount of confusion about how its introduction will affect businesses’ ongoing beacon projects. Quite a few of our customers wrote to us with queries about Eddystone, […]
Published on: August 4, 2015
Beacons present several opportunities to make mall experiences more delightful for shoppers, but they also provide various analytics that can be incredibly useful for mall owners. In this post, we will focus on how to collect and interpret these analytics using the Beaconstac platform. You will learn how to better understand shopper behavior so you […]
Published on: July 30, 2015