Year 2015 will see retail brands take a substantial leap in proximity marketing, as they shift fast from pilot projects to larger commercial deployments, reported Business Insider. In fact, according to a recent study by AirSpace, 99% of U.K retail brands are considering including proximity marketing as a part of their 2015 marketing plan, of […]

  UPDATE: Chrome removes Physical Web support on iOS and Android We are back with our latest roundup of must-read posts on beacons. This week we will cover an array of topics, from how Google’s new Chrome notifications lowers the hurdle for beacon adaptation to how beacons will revolutionize search in 2020. Have a look […]

Public transport has always been considered as a cornerstone of any great city. Over several decades, various kinds of technology have enabled transport providers to provide users with an enhanced travel experience. Mobile applications for example, enable users to keep up with public transport schedules and accordingly plan their travel, without having to spend time […]

Nearly 40% of consumers make purchases inside a physical store at least once a week, compared to just 27% who do the same online, according to PwC’s annual consumer survey. [Tweet “40 percent of consumers make purchases inside a physical store at least once a week”] The same research found that more than 60 percent […]

For long, CPG (consumer packaged goods) brands have been considered to be laggard at digital advertising in comparison to other product categories such as retail, financial services etc., However, of recent the consumer goods digital ad spending, including spending on mobile, outpaces that of the travel, consumer electronics and healthcare categories, reported eMarketer. In fact, […]

You must have heard it earlier: iBeacon is the most disruptive technology in recent times. While a lot of verticals are trying to get their hands dirty with beacons, others are still figuring out if they should be trying beacons. Whatever stage they are in, very few are totally aware of the ‘what’ and ‘how’ […]

Image Source: mobilecommercedaily.com We are back with our latest roundup of must-read posts on beacons. This week we will cover an array of topics, right from how Chinese jewelry brand Chow Tai Fook generated more than $16M via a beacon program, to SnapScan’s recent rollout of frictionless payment feature using beacons. Have a look at […]

Over the years, digital technology has revolutionized many domains including retail and travel. Of recent, innovation in the digital and mobile technology space is creating a marked impact on education, particularly on the self-learning and self- improvement side. Such technological developments have the potential to change the way students learn and teachers teach. However, most […]

While the retail sector was the first to test beacons and and implement in-store marketing, over a period of time, marketers across various verticals, right from casinos to banks to restaurants have started to embrace iBeacon technology. In fact, beacons have become so popular that they are already moving out of the pilot phase to […]

We have been talking about how quickly beacon hardware and the beacon ecosystem have evolved in the span of less than a year. The latest development in this space is the entry of a new type of beacon that aims to do away with a lot of hassle involved in beacon deployments. [Tweet “How quickly […]